That Sober Guy Podcast

We’ve all been there, head pounding, stomach churning, swearing “never again”, only to do it all over again the next weekend. So why do we keep falling for the same hangover trap?

In this episode of That Sober Guy Podcast, we peel back the curtain on the big lie of hangovers: why we minimize the pain, laugh it off, and even turn it into a cultural joke instead of seeing it for what it really is, a red flag from our body.

Here’s what we’ll cover:

• The science of hangovers in plain English (dehydration, dopamine crash, no REM sleep, body in full recovery mode).

• Why hangovers don’t actually stop us: alcohol amnesia, dopamine hijack, and a culture that glamorizes misery.

• How to spot the moment when hangovers shift from “funny story” to “wake-up call.”

And yes, there will be some laughs along the way. Think: breakfast burritos and bad decisions. 

🎯 Actionable Takeaways:

1. Start tracking how often you repeat the “never again” cycle — patterns are powerful.

2. Reframe hangovers as warning labels instead of “badges of honor.”

If you’re tired of ignoring the pain and ready to break the cycle, join our free men’s community The Victory Circle, a place for high-performing men to get real about sobriety, health, and growth. Or if you’re ready to go deeper, reach out today for 1-on-1 coaching and start building the sober life you actually want.

Sobriety isn’t just about putting down the bottle, it’s about picking up a bigger purpose. In this episode of That Sober Guy Podcast, Shane shares why your story matters, how to break through the “now what?” moment after quitting, and how to use your clarity as a launch pad for creativity, business, and leadership.

We’ll dive into:

• Why sober voices matter in breaking stigma and giving hope

• How to channel your time, energy, and money into purpose-driven work

• Real examples of men who’ve launched businesses, podcasts, and legacies through sobriety

• Why your story doesn’t have to be perfect or dramatic to make an impact

Sobriety isn’t a limitation, it’s leverage. Whether you feel called to write, lead, or build, your sober story has the power to change lives (including your own).

👉 Action Steps from this episode:

1. Write out your story, or write down one area where sobriety has freed up your time, money, or energy.

2. Decide where you can reinvest it this week - creativity, business, family, or leadership.

3. Share your story with one other person. Even a simple conversation can spark change.

And hey, if you want to take this to the next level, Shane will be speaking live on January 15th in Orlando, Florida at the first-ever Amplify Sober Voices Conference, part of Podfest Expo. Come connect with other sober leaders and creators who are making their voices heard.

This week on That Sober Guy Podcast , the #1 sober podcast for men since 2014 - Shane sits down with Kansas City Chiefs defensive coach and Super Bowl Champion Britt Reid, son of legendary head coach Andy Reid.

Britt opens up about his journey through some of life’s darkest valleys: the devastating car accident just days before the Super Bowl that nearly claimed the life of a 5-year-old girl, his time in prison, and how he stumbled across That Sober Guy Podcast while behind bars. What started as a lifeline in a cell has grown into part of his path toward sobriety, redemption, and rebuilding his life.

The conversation also digs deep into Britt’s family history, including the heartbreaking loss of his older brother to a drug overdose, a story that is now also featured in ESPN’s brand-new docuseries “The Kingdom”, directed by Kristen Lappas (of The Last Dance fame). The six-episode series chronicles the Chiefs’ run to Super Bowl LIX and their global impact on football, but it also shines a light on the real-life struggles behind the highlight reels, including Britt’s.

As always, Shane keeps it authentic, raw, and even light-hearted at times. From gridiron glory to gritty sobriety work, this episode is about far more than football, it’s about second chances, personal ownership, and finding freedom.

👉 Actionable Takeaways from this episode:

1. No matter how far you’ve fallen, redemption is possible if you’re willing to put in the work.

2. Sobriety is a team sport, you can’t do it alone, but you can win with the right community.

3. Pain doesn’t have to define you; it can be the very thing that fuels your purpose.

If you’re ready to quit drinking, reclaim your power, and join a group of men who get it, join our free community — The Sober Guy Victory Circle — today.

Because let’s be real: life’s too short to let booze run the playbook.

IG @brittreidspeaks
Website - brittspeaks.com

We’ve all said it — “I’ll just have one.” Then one turns into three, and suddenly you’re at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal.

In this episode, we break down the myth of moderation and why “just one drink” is never just one for so many of us. We’ll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of “responsible drinking” — while quietly making sure you never stop.

We’ll cover:

• 🧠 The dopamine loop that makes moderation so difficult.

• 🕵️‍♂️ How “Drink Responsibly” is more marketing strategy than health advice.

• 💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business).

• 🤣 A few laughs along the way, because hey — sometimes you’ve got to laugh at the insanity of it all.

Actionable Takeaways:

1. Know your triggers: If “just one” always turns into more, that’s not a lack of willpower — it’s how alcohol works in the brain.

2. Redefine freedom: Freedom isn’t the ability to drink without consequence; it’s the ability to live without needing it at all.

👉 Join our free Sober Guy Men’s Community — connect with like-minded men who are ditching booze and leveling up in life.
👉 Spots are now open for our Sober October Accelerator — 30 days to quit drinking, get your health back, and crush it in business and life. Starts October 1st.

You’ve heard it a million times: “Drink Responsibly.”

But what if I told you that’s just a well-polished PR stunt from the same industry that’s actively lobbying against your health?

In this episode, we pull back the curtain on Big Booze’s billion-dollar playbook, and how the alcohol industry uses the warm-and-fuzzy “responsible drinking” slogan to distract from the shady stuff they’re doing behind the scenes. From funding biased research, to blocking cancer warning labels, to undermining new health guidelines, they’ve mastered the art of saying one thing while doing the exact opposite.

We’ll talk:

• Why “Drink Responsibly” is the equivalent of handing out kale at a Marlboro convention.
• How beer, wine, and spirits lobbyists are protecting profits at the expense of public health.
• Why the industry is terrified of new U.S. dietary guidelines and how non-alcoholic options are shaking up the status quo.
• The subtle ways you’ve been marketed to for decades without even knowing it.

Actionable Takeaways:

1. Start questioning the messages you’ve been sold. If “responsible drinking” worked, would we need rehab centers on every corner?
2. Replace their slogan with a new one: “Live Intentionally.” Your health, your family, and your mind will thank you.

💥 Ready to take the next step?

Join our Sober October Accelerator - a 30-day challenge for high-performing men who are ready to cut the booze, get clear, and level up in business, health, and family. It kicks off October 1st, and spots are limited.

👉 Sign up now at ThatSoberGuy.com

Big changes are brewing. U.S. health officials are expected to overhaul long-standing alcohol guidelines and the new science (and common sense person) says even one drink a day might be too much. In this episode, we unpack what these changes mean for you, the $250B alcohol industry, and why it’s time to ditch the “moderate drinking is healthy” myth once and for all.

We dig into the latest research, what’s really happening behind closed doors in Washington (and the boardrooms of Big Alcohol), and how this shift impacts men, fathers, leaders, and anyone trying to level up without the drag of booze.

You’ll also get a few solid takeaways to help you think clearly, lead better, and start showing up as your best self—without the crutch of “just one drink.”

🎯 Takeaways:

• Why the new guidelines are such a big deal
• What one drink really does to your brain and body
• Why high performers are quietly ditching alcohol
• How to start a no-BS reset that works

Join our free men’s community – Victory Circle

💼 Want coaching? Reach out at ThatSoberGuy.com

🎧 Available on Apple, Spotify & everywhere podcasts live.

What do CEOs, pro athletes, and entrepreneurs have in common lately? They’re not just chasing ROI, they’re chasing clarity. In this episode of That Sober Guy Podcast, we dive into the $11 billion non-alcoholic beverage boom and why more high-performing men are ditching the booze for better brainpower, deeper sleep, and a sharper edge in business and life.

From adaptogen-infused cocktails to hop-forward IPAs without the hangover, the NA market is exploding, and it’s not just for people with a “problem.” It’s for anyone who’s sick of feeling foggy and wants to show up clear, present, and powerful. We break down what’s driving this sober shift, how it’s disrupting traditional drinking culture, and why alcohol might be the biggest productivity killer you didn’t know you were hiring.

Actionable Takeaways:

• Try swapping one drink this week for an NA alternative and track how you feel — mentally, physically, and emotionally.
• Pay attention to your social settings: Are you drinking out of habit, pressure, or purpose?
• Get curious, not judgmental — experiment with being sober in high-pressure environments and see how you perform.
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Want to connect with other high-performing men on this path?

Join our free sober men’s community — The Victory Circle — and surround yourself with other guys who are leveling up without leaning on booze. Need more tailored support? Visit ThatSoberGuy.com for 1-on-1 coaching options.

This is about choosing clarity over chaos, and we’ve got your back every step of the way.

This week on That Sober Guy Podcast, we step into the ring with professional heavyweight boxer, author, speaker, and legit chess assassin Ed Latimore for a hard-hitting conversation on why real strength means choosing clarity over chaos.

We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.

From the boxing ring to the chessboard to the boardroom, Ed shares his story of transformation, discipline, and how quitting alcohol gave him a competitive edge most men are too numbed out to notice.

It’s raw, insightful, a little funny, and all real talk—no fluff, no filters.

👊 Actionable Takeaways:

• How to identify and crush the mental programming that says “drinking is normal”
• Why leaders who ditch alcohol gain more energy, time, and clarity
• A simple mindset shift to start building true confidence and not booze-fueled ego
• How to play chess, not checkers with your personal growth

🔥 Join hundreds of other high-performing men who’ve stepped into the arena of sobriety.

In this episode, we’re cracking open more than just cold ones, we’re cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.

But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, “Yeah, I’m good,” and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that’s actually great news for anyone trying to live clean, clear-headed, and free.

With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol’s identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.

🔥 In this episode you’ll learn:

• Why Bud Light’s billion-dollar fumble isn’t just a marketing mistake, it’s a wake-up call.
• How sober living is becoming a power move, not a punishment.
• What you can learn from watching the alcohol industry panic like it's the end of prohibition.

💡 Actionable Takeaways:

1. Use industry trends as proof that you’re not the weird one, the world is shifting. Ride the wave.
2. Audit your environment: if alcohol brands are confused about who they are, are you crystal clear about who you want to be?
3. 
   

👊 Ready to stop drinking and start dominating in your business, relationships, and health?

In this episode of That Sober Guy Podcast—the #1 sober podcast since 2014—we take a hard but honest look at a new bill that would deport undocumented immigrants caught driving under the influence.

This isn’t about politics or taking sides, it’s about public safety, personal responsibility, and sobriety. We talk about how alcohol-fueled decisions can destroy lives, regardless of legal status, and how we can do better as a society.

We also ask some deeper questions:

Why is drunk driving still so normalized in many communities, legal status or not? And what kind of sober leadership is needed to shift that culture?

You can be compassionate toward people chasing the American dream and still hold the line on dangerous behavior.

Tune in for a thoughtful, no-nonsense conversation with a few laughs thrown in because hey, it’s That Sober Guy, and we’ve been keeping it real since 2014.

🎯 Want to join a community of men committed to sober living, mental clarity, and leadership? Join The Victory Circle, our free men’s group built for accountability, connection, and real transformation.

Is alcohol finally losing its cool? In this episode of That Sober Guy Podcast, we dive into a question more and more people are starting to ask: Is booze becoming the new cigarette? Once glamorized, now scrutinized, alcohol might be heading for a cultural downgrade.

We break down the data showing the massive shift in drinking trends, including the rise of non-alcoholic drinks, declining alcohol sales, and how more high-performing men are ditching the booze to level up in business, relationships, and mental clarity. From concerts to ball games to boardrooms, being the sober guy is no longer lame. In fact, it's becoming a superpower.

You’ll hear real talk, a few laughs, and maybe even a flashback to that old baseball coach who smelled like a distillery and told you to “walk it off.” Spoiler alert: He’s not the vibe anymore.

Actionable Takeaways:

• Rethink the “normal” social script—being sober doesn’t mean being boring.
• Start tracking how alcohol actually impacts your energy, mood, and performance.
• Try swapping booze for a quality NA beer or sparkling hop water next time you’re out.

👉 Ready to take the next step? Join our free men’s community, The Victory Circle, where high-performing men connect, grow, and crush life—sober.

Or hit me up for 1-on-1 coaching and let’s get after it.

What happens when you take a powerhouse motivational speaker, an author who’s flipping the script on the Twelve Steps, and a brutally honest podcast host who's been rocking the sober mic since 2014? You get this week’s episode of That Sober Guy Podcast—the number one sober podcast for people who are ready to ditch the chaos and live with purpose.

This week, we sit down with Dr. Samantha Harte, author of Breaking The Circuit and host of The Truth About Addiction Podcast. She’s on a mission to help people rewrite their recovery stories—and spoiler alert: joy and healing are not optional, they’re part of the plan.

Dr. Harte dives deep into how our emotional wiring impacts addiction, what real healing actually looks like, and why redefining the Twelve Steps can open doors for anyone facing adversity—not just those in traditional recovery.

Expect inspiration, a few laughs, and practical tools that don't require a PhD or a yoga retreat in Bali. Whether you're sober curious, 10 years deep, or just tired of hitting the same wall, this episode is your permission slip to start breaking your own circuit.

Subscribe, share, and stay sober—because sobriety is a lot better with a little humor and a whole lot of truth.

In this powerful and deeply authentic episode of That Sober Guy Podcast, we sit down with Army veteran and host of This Sober Vet Podcast, Joe Yurick, who’s celebrating three years of sobriety — and he’s got stories, insight, and a mission that’ll inspire you to the core.

We dive into some real talk around:

• Rewiring your brain's reward system after giving up alcohol
• Why veterans are especially vulnerable to addiction and mental health struggles
• The sobering truth behind the statistic: 22 veterans a day die by suicide
• The life-saving power of connection, support, and service
• How Joe uses This Sober Vet Podcast to create a lifeline for other veterans on the path to recovery

This episode is packed with wisdom, raw honesty, a few laughs (because what’s healing without humor?), and a shared commitment to living life fully, without a crutch.

Actionable Takeaways:

1. Find a New Reward – Whether it’s cold plunges, jiu-jitsu, meditation, or mowing your lawn with headphones and a fresh podcast—find something healthy that fires off those dopamine hits.
2. You’re Not Alone – Connection is the opposite of addiction. Plug into a support system, whether it's a local group, a sponsor, or a community like Victory Circle.
3. Speak Up, Reach Out – Especially for veterans: your story, your struggle, and your recovery matter. You don’t have to suffer in silence.

👊🏼 Join the Free Sober Guy Men’s Community – Victory Circle, where like-minded guys are getting real about sobriety, accountability, and building something better.

Need more direct support? 1-on-1 sober coaching is available — we’re here to help.

For more information or to reach out to Joe, go to www.thissobervet.com

What happens when two of music’s biggest names trade tequila shots for Topo Chicos? In this bold (and slightly ballsy) episode, Shane respectfully challenges Post Malone and Morgan Wallen to take on 90 days sober — not to prove a point, but to help change the game.

We break down what 90 alcohol-free days could do — not just for careers, health, and families — but for the millions watching from the sidelines. From skyrocketing productivity to building unshakable mental clarity, this episode dives into why ditching the booze could be the most rebellious and revolutionary move in country and hip-hop today.

We also explore:

• The ripple effect on drinking culture & young fans
• How sobriety could sharpen the brand, not soften the edge
• Why real strength looks like choosing clarity over chaos

As always, it’s raw, it’s real, and it’s rooted in over a decade of lived experience. That Sober Guy Podcast has been the #1 sober podcast since 2014 — and we’re just getting warmed up.

Feeling inspired or sober curious?

• Join our FREE men’s community, The Victory Circle, where we talk real-life wins, struggles, and solutions.
• Or, hit me up for 1-on-1 coaching if you’re ready to change your life from the inside out.

Hit play — and let’s talk about what’s possible when the fog lifts and the fire returns.

Ever wonder why the most driven, successful, Type-A go-getters often find themselves reaching for that after-hours drink (or five)? In this episode of That Sober Guy Podcast, we peel back the curtain on the real reasons high performers drink — and more importantly, how you can stop without turning into a productivity potato or losing your hard-earned edge.

Whether you're a CEO, a performer, athlete, or just someone who crushes deadlines with one hand and pours whiskey with the other, this one's for you. We’re talking honest insights, actionable steps, and some laughs along the way (because sobriety doesn’t have to be so dang serious).

In this episode of That Sober Guy Podcast, we're diving into that oh-so-fun moment when you stroll past the beer aisle at the grocery store, walk by a bar, or—God help us—watch the Raiders blow a 4th quarter lead again. Or maybe it’s the A’s trading away your favorite player for a sack of sunflower seeds. Whatever it is, your brain suddenly whispers, “Hey, remember that time we got blackout drunk and slow-danced with a cactus? Let’s do that again!”

We’ll cover what triggers are, why they suck, and how to handle cravings without ending up shirtless in a Taco Bell parking lot. Spoiler alert: cravings are normal, and no, you're not broken, you can take a break or quit alcohol!

Eagle Creek Ranch is Idahos premier mens recovery center specializing in treatment for drug and alcohol addiction. Connect with Eagle Creek here:

@eaglecreekranchrecovery

What could you accomplish in your business or career if you quit alcohol? There was a point in my own life where I was showing up to work intoxicated or hungover, sometimes both, but I tried to keep a smile. On the inside I was exhausted, burned out, hungover, not motivated, and wondering how long I could keep faking it. Quitting drinking didn’t just save my health—it saved my job, my marriage, my sanity, and I found my purpose.

Who am I without alcohol? In this episode, we discuss the identity beyond alcohol, how to recognize it, how to handle it, and provide actionable steps to make progress forward.

If you're new to the show, I just want to say thank you for tuning in. We’re here to help men just like you live better lives — free from alcohol, and focused on creating the best versions of themselves. So, whether you’ve been sober for a while, or you’re just starting this journey, today’s episode is for you.

Today, we’re diving into a topic that’s very relevant for many people: the myths surrounding quitting alcohol. If you’ve ever thought about cutting back or stopping drinking entirely, you’ve probably heard or believed a few things that might be holding you back. So today, I’m going to break down five common myths about quitting alcohol and explain why they’re not true, and more importantly, why they might be keeping you stuck, and how you can break free.

By the end of today’s episode, we’re going to talk about 3 actionable steps you can take right now to answer Jesus' knock and truly let Him into your life. Trust me—this isn't just a 'come over for dinner' scenario; it’s about deepening your faith in a way that might just change everything.