Published on Aug 15, 2025, 2:00:00 AM
Total time: 00:43:34
We’ve all said it — “I’ll just have one.” Then one turns into three, and suddenly you’re at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal.
In this episode, we break down the myth of moderation and why “just one drink” is never just one for so many of us. We’ll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of “responsible drinking” — while quietly making sure you never stop.
We’ll cover:
🧠 The dopamine loop that makes moderation so difficult.
🕵️♂️ How “Drink Responsibly” is more marketing strategy than health advice.
💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business).
🤣 A few laughs along the way, because hey — sometimes you’ve got to laugh at the insanity of it all.
Actionable Takeaways:
Know your triggers: If “just one” always turns into more, that’s not a lack of willpower — it’s how alcohol works in the brain.
Redefine freedom: Freedom isn’t the ability to drink without consequence; it’s the ability to live without needing it at all.
👉 Join our free Sober Guy Men’s Community — connect with like-minded men who are ditching booze and leveling up in life.
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Music - Going Late courtesy of Humans & Haven Sounds Inc.
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Shane Ramer is a speaker and coach who created That Sober Guy Podcast in 2014 to help men quit drinking and become better fathers, husbands, entrepreneurs and leaders. That Sober Guy has brought awareness and support to over 3 million listeners in over 100 countries. As a father of two kids and married to his wife of 20 years, Shane is passionate about family, faith, fitness and helping each and every person become purposeful leaders in their business, homes and communities. For more information go to www.ThatSoberGuy.com