Breaking the Booze Psyop with Ed Latimore: How Real Leaders Level Up Without Alcohol

Episode Description

This week on That Sober Guy Podcast, we step into the ring with professional heavyweight boxer, author, speaker, and legit chess assassin Ed Latimore for a hard-hitting conversation on why real strength means choosing clarity over chaos.

We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.

From the boxing ring to the chessboard to the boardroom, Ed shares his story of transformation, discipline, and how quitting alcohol gave him a competitive edge most men are too numbed out to notice.

It’s raw, insightful, a little funny, and all real talk—no fluff, no filters.

👊 Actionable Takeaways:

How to identify and crush the mental programming that says “drinking is normal”
Why leaders who ditch alcohol gain more energy, time, and clarity
A simple mindset shift to start building true confidence and not booze-fueled ego
How to play chess, not checkers with your personal growth

🔥 Join hundreds of other high-performing men who’ve stepped into the arena of sobriety.

Jump into our free men's community The Victory Circle at thatsoberguy.com, or if you're ready to go one-on-one and level up fast, hit me up for private coaching.

https://edlatimore.com/products/hard-lessons-from-the-hurt-business-boxing-and-the-art-of-life/

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Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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More about That Sober Guy Podcast

Shane Ramer is a speaker and coach who created That Sober Guy Podcast in 2014 to help men quit drinking and become better fathers, husbands, entrepreneurs and leaders. That Sober Guy has brought awareness and support to over 3 million listeners in over 100 countries. As a father of two kids and married to his wife of 20 years, Shane is passionate about family, faith, fitness and helping each and every person become purposeful leaders in their business, homes and communities. For more information go to www.ThatSoberGuy.com