Visionary Blueprint

In this episode of Rock Your Comeback, Nichole sits down with brand strategist and storytelling powerhouse Deevo Tindall to talk about what really makes a brand stick. Spoiler alert: it's not just a logo or color palette—it's psychology, emotion, and storytelling.

Whether you’re building a personal brand, rebranding a business, or trying to magnetize your audience online, this conversation will unlock the why behind what works. Devo shares:

• The psychology-backed strategies that help brands connect deeply and instantly
• Real-life brand stories—from major glow-ups to iconic campaigns that nailed it
• Why emotional resonance beats perfect aesthetics every time
• How to tell your story in a way that builds trust, authority, and attraction
• What to shift in your current brand if it’s falling flat
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If you’ve ever felt stuck trying to stand out online or confused about how to make your brand feel like you, this episode is a masterclass in branding with soul, strategy, and science. ✨

📌 Perfect for coaches, creatives, content creators, and entrepreneurs ready to step into their full brand power.

🎧 Tune in and learn how to build a brand that people don't just notice—but remember.

Get signed up for Sell with Confidence: A Masterclass For Women Who Hate Selling:

In this special episode, your favorite trio—Kacey, Nichole, and Chelsea—recap the Branding, Bonding & Botox event in Charlotte, NC. Whether you're already in business or just dreaming of starting one, this episode delivers major takeaways from a day filled with strategy and self-care. We’re breaking down what made the event unforgettable, the surprises that moved the room, and how you can apply these branding lessons in your own entrepreneurial journey.

Meet the Panel:

Charisse Holliday of LookLove

Macie Mincey is the co-founder of Mom Juice Wine, a bold and playful wine brand made by moms, for moms—and everyone who needs a glass at the end of a chaotic day. With placements in Target, Delta Airlines, and more, Macie’s no-BS approach to branding breaks all the "rules" in the best way possible.

In this episode, Macie Mincey—co-founder of Mom Juice Wine—opens up about how she helped turn a cheeky brand concept into a full-blown retail success, landing on the shelves of Target and even in Delta Airlines. She shares how staying unapologetically bold, tapping into real-life mom moments, and refusing to water down their identity helped Mom Juice stand out in a saturated wine market. We talk about the importance of branding that makes people feel something, how to balance edgy visuals with commercial appeal, and why being “too polished too early” can backfire. Macie also dives into the realities of launching a product-based business as a mom and creative, how to find investors for your big idea, the pros and cons of white labeling vs. making your own product PLUS how and when to prepare to sell your company to investors.

This episode is PACKED with legitimate business strategies from a genuine success story who knows how to build a brand!

🔗 Connect with Macie & Mom Juice:

In this inspiring episode of Visionary Blueprint, Nichole Eaton sits down with the magnetic Charisse Holliday, co-founder of Look Love, a full-service beauty brand based in Charlotte, NC. Known for her radiant energy and game-changing approach to branding, Charisse shares how she built a beauty empire rooted in authenticity, connection, and creativity.

They dive into:

• The origin story behind Look Love
• What it takes to build a magnetic brand presence
• How energy and intention translate into real business growth
• Why community matters more than ever in the beauty industry

Charisse also talks about her upcoming appearance at the Branding, Bonding & Botox event hosted by Visionary Blueprint on June 18th in Charlotte, NC — and why you’ll want to meet her in person!

If you're an entrepreneur, brand-builder, or beauty industry pro, this episode will leave you feeling inspired, aligned, and ready to elevate your own vision.

📌 Connect with Charisse:

In this powerful episode of Visionary Blueprint, hosts Kacey Johnson and Chelsea Escaffi sit down with expert brand strategist and image consultant Belle Rape of Blueprint by Belle. Nicole is off hosting a live event, but the conversation doesn't miss a beat! Belle shares her expertise on developing a personal brand, building visual consistency, and showing up confidently in business.

Whether you're a female entrepreneur, coach, content creator, or corporate professional ready to elevate your brand presence, this episode is packed with tips, mindset shifts, and actionable takeaways to help you build a brand that aligns with your future vision.

🔥 What You’ll Learn in This Episode:

• What it really means to be intentional about your personal brand
• How visual identity affects client perception
• Belle's top advice for entrepreneurs building their brand from scratch
• Mistakes to avoid when positioning yourself as an expert
• The role of image consulting in business success

💡 Featured Guest:

Belle Rape is the founder of Blueprint by Belle, a full-service brand strategy and image consulting firm helping women entrepreneurs elevate their online and in-person presence. From one-on-one coaching to custom brand identity work, Belle helps women show up as the CEO they aspire to be.

📌 Connect with Belle:

Episode Summary

In this unapologetically bold episode of Visionary Blueprint, Nichole and Chelsea share their unfiltered, unpopular opinions on entrepreneurship—the kinds of “hot takes” that challenge conventional business wisdom. From calling out hustle culture to breaking down the real truth about AI and ChatGPT, they explore how to build a business your way, even when it breaks the rules.

You'll hear honest discussions about:

• Why AI won’t replace you (but entrepreneurs who don’t adapt might get left behind)
• The danger of chasing trends over long-term strategy
• Letting go of “what everyone else is doing” to lead with your own vision
• Instagram follower count doesnt always equal success

Key Takeaways:

• Business success doesn’t have to follow a formula
• Not every tool (like ChatGPT) is a threat—it's about how you use it
• The best marketing strategy might be to stop following the crowd
• Real success comes from alignment, not algorithms

✨ Branding, Bonding, and Botox Mini-Series on June 18th from 6–8 PM at Bonded Charlotte

💉 Co-hosted with V/O Med Spa | 🎯 Featuring Cherise Holiday + surprise guest | 🎥 Free headshots by Vanessa Allen Photography

In this empowering episode of Visionary Blueprint, we sit down with Michelle Taylor, a powerhouse entrepreneur with over 15 years of experience in building brands and creating impactful communities. As the founder of Bonded Charlotte and Socially Bonded, Michelle shares her journey of entrepreneurship, pivoting through life’s biggest transitions, and what it really takes to foster authentic connection—both personally and professionally.

From walking away from her corporate career to coaching women through reinvention, Michelle opens up about the challenges, mindset shifts, and strategies that helped her build a purpose-driven business rooted in support and sisterhood.

🔑 Key Takeaways:

• How to embrace life transitions and reinvent yourself
• The power of building a supportive network of women
• Why personal growth and entrepreneurship go hand-in-hand
• The origin story behind Socially Bonded
• Real talk on balancing vulnerability and leadership

Are you ready to scale — or just stuck in hustle mode?

In this powerful episode of The Visionary Blueprint Podcast, Nichole, Chelsea, and Kacey break down the real truth about scaling a business in today’s world. Whether you're a solopreneur, building a large team, or somewhere in between — this is the clarity hit you’ve been craving.

You’ll learn:

• 🔥 Why you actually want to scale — and how to know if it's the right time
• ⚙️ What really works (and what wastes your time) when it comes to growth
• 👥 Why quality over quantity matters with your team — and how to hire with intention
• 🧠 How to scale without losing your soul or spark
• 💡 Creating systems, evergreen content, and clarifying your offers for sustainable success
• ✨ How to align your business with your energy and zone of genius
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This episode is for the woman who is done chasing the next strategy and is ready to scale from a place of power, purpose, and vision.

Running a business comes with big wins—and even bigger learning curves. In this transparent and laughter-filled episode of Visionary Blueprint, your favorite hosts—Nichole Eaton, Chelsea Escaffi, and Kacey Laird—get real about their biggest business mistakes and the hard-earned lessons that shaped their entrepreneurial journeys. If you've ever launched an offer too fast, hired the wrong person, trusted your gut but ignored the red flags, or overspent on a strategy that flopped… this episode is for you.

We dive deep into:

✅ The marketing moves we’d never repeat again

✅ The partnerships and team decisions that taught us the importance of alignment

✅ What it really feels like to bomb a launch—and bounce back

✅ Why "mistakes" are the best business mentors

✅ How to build resilience as a female entrepreneur

✅ The mindset shifts we made after hitting rock bottom

✅ What we’d do differently if we were starting over today

This episode isn’t just about the “failures” (though there are plenty to laugh at)—it’s about reclaiming power, learning through action, and becoming the kind of business owner who thrives no matter what. We believe talking openly about mistakes is what helps women entrepreneurs break through fear, stop playing small, and step fully into their visionary leadership.

💡 Episode Summary:

In this light-hearted Friday episode, Nichole and Chelsea discuss tips and tricks to manifest success into your business. As two experts in "getting what we want out of life" we're bringing to you easy, manageable ways to wake up every morning in the mindset of living the life you actually want, and how to be THAT girl!

🔥 In This Episode, We Cover:

• Ways to take the pressure off of manifesting and just enjoy the journey
• Taking time to reflect on how far you've come already
• The importance of who you surround yourself with
• Being THAT girl
• Healthy levels of dilusion

👯‍♀️ About the Hosts:

We're three women entrepreneurs who believe business should feel good. Our mission is to give you the tools, mindset shifts, and clarity to grow with confidence—and joy.

🎙️ Visionary Blueprint Episode: Healing Your Hustle — Nervous System Regulation & True Self-Care for Women in Business

Guest: Holly Joy McCabe, Founder of Brain Body Speak & Zen In A Bottle

Hosts: Kacey Laird + the Visionary Blueprint Team

🔍 Episode Overview:

Are you building a business while silently battling burnout? In this powerful episode, we sit down with Holly Joy McCabe, a trauma-informed practitioner, nervous system educator, and founder of Brain Body Speak, to uncover the hidden truth behind high-functioning burnout and the science of true, lasting self-regulation.

Holly shares her personal journey navigating chronic illness, entrepreneurship, and trauma—and how she developed her signature multifaceted discipline method to support modern women in business. We dig into the connection between stress, the nervous system, and how over-functioning is often the root cause of our exhaustion—not the solution.

If you’ve ever felt like you were drowning in your business, running on adrenaline, or sacrificing your health for your hustle—this conversation is your wake-up call.

💡 In This Episode, You’ll Learn:

• Why “pushing through” is sabotaging your long-term performance
• How to expand your nervous system capacity for better focus, creativity, and connection
• The truth behind high-functioning anxiety and burnout in ambitious women
• Practical tools to offload stress, set boundaries, and rewire your brain for ease
• Why prioritizing your health and home will actually elevate your business
• The real difference between “hustle” and sustainable high performance

🔗 Connect with Holly Joy McCabe:

What would we do differently if we had to start our businesses from scratch?

In this transparent and value-packed episode of the Visionary Blueprint podcast, hosts Nichole and Chelsea share the entrepreneurial lessons they wish they’d known earlier and the exact steps they’d take if they were launching their businesses today.

Whether you're a brand-new entrepreneur or scaling your business to the next level, this conversation will give you practical strategies, mindset shifts, and behind-the-scenes wisdom to help you avoid burnout, build more intentionally, and grow with clarity.

🔑 In This Episode, You'll Learn:

• Why burning out to build isn’t the only way—and what to do instead
• The value of clarity and intentionality in the early stages of business
• What we wish we’d focused on from Day One
• How to design your business around the life you actually want
• The importance of mentorship, boundaries, and saying no early on

🚀 Perfect For:

• Female entrepreneurs starting their first business
• Women ready to pivot and align their business with their purpose
• Creatives and coaches who want to build smarter, not harder
• Anyone feeling stuck, scattered, or starting over in business

🛠 Tools & Resources Mentioned:

• Visionary Blueprint Bootcamp (link to your signup or waitlist)
• Free 2025 Business Planning Checklist (if available)
• Join our private Visionary community (link to group, if applicable)

🔗 Connect With Us:

Jess Mollo, founder and owner of Piper Fox Social joins us this week to discuss specific ways to expand your reach on social media including, what times of year are best for posting specific types of content, how to "beat" the alogirthm and why trending sounds and videos matter. Trust us, you do NOT want to miss this information PACKED episode!

In Part 3 of Built for Business, we sit down with Nichole Eaton as she shares her wild ride to entrepreneurship. From traditional therapy to unlocking her intuition, she learned how to build a business with purpose, Nichole Eaton shares her powerful journey to entrepreneurship.

In this episode, she opens up about her intuition, moving and starting over despite owning a thriving business, the doubts, the breakthroughs, and the defining moments that shaped her path.

If you’ve ever felt stuck, unseen, or unsure of your next step, Nichole’s story will remind you that your comeback is always possible.

🎧 Tune in now for an inspiring conversation on resilience, mindset, and creating a business that aligns with your purpose. 💡✨

In Part 2 of Built for Business, we sit down with Kacey Johnson as she shares her inspiring journey into entrepreneurship. From a young age, Kacey was driven to create her own path, but it wasn’t until she moved to San Diego—surrounded by innovators in the tech and Bitcoin industries—that her entrepreneurial fire was truly ignited.

Fate eventually led her back east to Charlotte, NC, where she founded Ladies Lifestyle Network, a thriving community that has now expanded to 16 chapters across the U.S. But Kacey’s vision doesn’t stop there—she has big plans for the future and even more businesses she’s eager to launch.

Tune in to hear how she built her brand, the lessons she’s learned along the way, and what’s next on her entrepreneurial journey!

In part one of our Visionary Blueprint mini-series, Chelsea takes us through her unexpected path to entrepreneurship—from hustling at a mall kiosk to climbing the corporate ladder at a Fortune 500 company. But it wasn’t until a Wolf of Wall Street moment that she discovered the earning potential of loan officers, leading her to take a leap of faith and start a mortgage company with her now-husband.

Tune in to hear the highs, the lessons, and the bold decisions that shaped her success. And don’t miss the next two episodes, where Nichole and Kacey share their own entrepreneurial journeys!

Business Breakthrough Bootcamp:

In this episode of Visionary Blueprint, Kacey, Nichole, and Chelsea dive into the art of selling without feeling "salesy." They discuss why sharing your passion can often be more powerful than pushing a product, how authenticity attracts the right buyers, and why you should never stress about pricing. The right audience will always recognize the value of what you offer.

Tune in to learn how to sell with confidence—without the pressure.

Is it time for a change? In this Q&A episode of Visionary Blueprint, we’re tackling some of the biggest questions from entrepreneurs who are navigating growth, challenges, and burnout.

We’re answering:
🔹 How do you know when it’s time to pivot in your business?
🔹 What should you do if you’re feeling completely overwhelmed and burnt out?
🔹 Is it possible to grow too quickly—and what are the signs to watch for?

Whether you’re at a crossroads, feeling the weight of entrepreneurship, or scaling faster than expected, this episode will give you the clarity and strategies to move forward with confidence.

Tune in, take a deep breath, and let’s figure this out together.

In this special in-person interview, Chelsea sits down with MacKenzie Myers at herbrand new salon to talk about her journey as a salon owner, stylist, and inspiring force in the Upstate NY beauty industry for over 13 years. MacKenzie shares how she’s created an environment where independent artists thrive, offering clients top-tier services and products.

MacKenzie gives us an exclusive look at her newest project—an incredible 22,000-square-foot space that will soon be home to 30+ small business owners. Her passion for elevating others and growing as an entrepreneur is truly next-level. You won’t want to miss this empowering conversation filled with insights, motivation, LOTS of laughs and a behind-the-scenes peek at how she’s shaping the future of the beauty industry.

In this empowering episode, Kacey sits down with Dr. Charryse Johnson, a licensed therapist and expert in mental health and personal development, to explore the concept of the invisible load women often carry. Together, they dive into how the constant balancing act of life, work, and family can lead to burnout and stress. Dr. Charryse offers practical advice on how to carve out intentional self-care time, manage overwhelming tasks, and prioritize mental health amidst the chaos of daily life. Whether you're a high-achieving entrepreneur or a busy mom, this conversation is full of tips to help you build a sustainable and fulfilling routine while giving yourself permission to rest and recharge.

Tune in for tips on:

• The importance of recognizing your capacity for the day
• How to structure your time for maximum productivity and self-care
• Practical tools to help break through limiting beliefs about self-care
• How to give yourself permission to rest and ask for help when needed

This episode is a must-listen for anyone feeling overwhelmed by the demands of daily life and seeking a healthier, more balanced approach.

Be sure to join our Facebook Group!

See links below!

This week on Visionary Blueprint, we’re diving into two hot-button topics that every entrepreneur needs to tackle:

How to Have Tough Conversations with Employees
Learn strategies for approaching difficult discussions with empathy, clarity, and confidence. Whether it's about performance, expectations, or team dynamics, we’ll share tips to handle these moments like a pro.

Navigating AI in the Workforce
Artificial intelligence is reshaping the business world faster than ever. We’ll discuss how to embrace this shift, stay ahead of the curve, and ensure your team feels empowered—not replaced—by new technologies.

Grab your headphones and tune in for a practical, insightful Q&A session that’s all about leading with vision in an ever-changing world.

Listen now on Apple, Spotify, or your favorite platform!

Be sure to join our Facebook Group to find out how you can attend our first upcoming event in early 2025: New Year, Next Level, a day of active marketing planning with guest, Trish Saeman (Episode 1) and fine-tuning your mindset for 2025!!

See links below!

In this week’s live Q&A session, we dive deep into the questions that every entrepreneur faces at some point in their journey:

When is it time to rebrand your business?
How do you know if you’re not connecting with your target audience?
What actionable steps can you take to pivot and shift your strategy?

Whether you’re feeling stuck or simply questioning if your brand still resonates, we’re breaking down the signs that it might be time for a refresh and sharing practical tips to help you realign with your ideal clients.

Grab your notebook, because this episode is packed with insights to help you grow and refine your business vision!

Be sure to join our Facebook Group to find out how you can attend our first upcoming event in early 2025: New Year, Next Level, a day of active marketing planning with guest, Trish Saeman (Episode 1) and fine-tuning your mindset for 2025!!

See links below!