Visionary Blueprint

This week we're replaying a listener favorite from our 3-Day Business Breakthrough Bootcamp: Branding Like A Boss!

🔥 Want to Build a Brand That Stops the Scroll and Sells Effortlessly?

In this free ‘Branding Like A Boss’ training, we break down the exact steps to create a profitable, magnetic brand that converts. Whether you’re just starting or ready to scale, these strategies will help you make a powerful impact in your niche.

Welcome to Day 1 of the 3-Day Business Breakthrough Bootcamp: Branding Like a Boss! 🚀 In this training, you’ll discover:

✅ How to Create a Magnetic Brand that attracts your ideal clients like crazy.

✅ The Secret to Stand Out in a Crowded Market and be seen as the go-to expert.

✅ Proven Strategies to Build a Brand That Converts — even if you're starting from scratch.

 This isn’t just about pretty visuals. It's about building a brand identity that commands attention, builds trust, and turns followers into clients. 💰💪 Ready to elevate your brand and position yourself as an authority in your industry?

Connect with Visionary Blueprint:

In this Visionary Blueprint episode, Nichole Eaton, Kacey Laird, and Chelsea Escaffi dig into money mindset, value-based pricing, and wealth without guilt so you can make smarter, braver revenue moves in 2026. We talk about knowing your worth, setting prices that reflect real value, using comparison as fuel (not shame), and why money is an amplifier that lets good people do more good. You’ll also hear personal stories about manifesting opportunities, ditching scarcity thinking, and generous giving—plus why alignment (yes, even while traveling or shopping) can unlock unexpected sales.

What you’ll learn

• How to price with confidence and stop assuming what clients can or can’t afford

• Using comparison and expanders to stretch what you believe is possible

• Flipping the script on scarcity: practical ways to reframe spending as circulation

• Why money is an amplifier (and how to release guilt or shame around success)

• Real-life examples of alignment creating revenue—without nonstop hustle

• Teaser for a future mini-series on credit, interest, and smart money systems

Hosts
Nichole Eaton • Kacey Laird • Chelsea Escaffi

Join us at CEO Day — January 17
A full-day business intensive covering branding, automations & systems, social media, mindset, networking, and more—so you hit 2026 with rock-solid foundations and higher-profit offers. Bring a friend! (Ticket link in the episode description.)

Enjoying the show?
Subscribe, leave a review, and share this episode with a fellow entrepreneur who’s ready to charge their worth and grow with confidence.

🎟 New date announced: CEO Day — January 17 (12–4 PM) at Lenny Boy, Charlotte, with a post-event happy hour in the taproom. This is not a sit-and-listen conference—it's a work-on-your-business day. Learn from top experts, then sit down with them to apply it immediately. Bring your laptop, notebook, and active projects.

In this episode of Visionary Blueprint, Nichole, Kacey, and Chelsea break down a real-time pricing dilemma: how to set a speaking fee for a Fortune 500 engagement without leaving money on the table—or the opportunity itself. We cover pricing strategy, opportunity cost, and the mindset shifts that let you negotiate with confidence and walk away when an offer doesn’t align.

Inside the episode:

• Speaking fees 101: Local vs. travel pricing, in-person vs. virtual value, and what to include (flights, hotels, childcare, time away from clients).

• Opportunity cost math: How missing billable hours affects your bottom line—and why the “resume boost” only counts if it aligns with your 2026 goals and ideal audience.

• Bottom-line clarity: Set a true minimum you’ll accept and practice the language to decline gracefully while keeping the door open.

• Audience fit matters: Why Nichole speaks free to ideal clients (e.g., entrepreneurs) but prices corporate differently.

• “Stadium pricing” model: Create tiered access—from VIP 1:1 to scalable memberships—so more people can work with you at the right level.

• Confidence > numbers alone: If you can’t say the number confidently, prospects will feel it—publish your pricing to pre-qualify buyers and protect your time.

• Referrals engine: Chelsea and Nichole’s early-stage growth via a “refer 3, get a session” tactic; how affiliates can amplify event sales.

• Real-life negotiation wins: Kacey’s housing story: leverage, timing, and the power of being genuinely okay with either outcome.

• Keep sharpening the craft: Nichole’s speaking reps—articulation, delivery, body language—so the value supports the rate.

• Milestones worth celebrating: 210K+ downloads in 30 days and Nichole’s 200th episode of Rock Your Comeback—proof that consistency compounds.

Event Mentioned — CEO Day (Mastermind):
Join us January 17, 12–4 p.m. at Lenny Boyd Brewing for a hands-on, expert-led day covering branding, social media, and the foundations you need for 2026. Tickets in the show notes—seats are limited.

Key takeaways:

• Price the opportunity—not just the hour.

• Know your walk-away number and rehearse it.

• Align “free” with strategy (ideal clients or strategic positioning).

• Publish pricing to attract the right buyers.

• Keep skills sharp so your confidence and rate match.

🎟 New date announced: CEO Day — January 17 (12–4 PM) at Lenny Boy, Charlotte, with a post-event happy hour in the taproom. This is not a sit-and-listen conference—it's a work-on-your-business day. Learn from top experts, then sit down with them to apply it immediately. Bring your laptop, notebook, and active projects.

In this episode of Visionary Blueprint, we break down real ways entrepreneurs can use AI today—even if you’re brand new—to save time, create more content, and grow your business without sacrificing your voice. We cover prompt strategies that actually work, how to turn long-form podcasts into a week of Reels, beginner-friendly video/voice tools to advanced  workflows to uplevel your brand visuals on a budget. We also talk ethics, releases, and how to keep your creativity and authenticity front and center.

What you’ll learn

• Prompting that performs: How to ask ChatGPT to act as a top copywriter/coach, and why ultra-specific prompts produce better emails, offers, and SEO assets.

• DIY offer & SEO stack: Using AI to refine packages, write high-SEO titles, show notes, and tags for your podcast or YouTube—fast.

• From long-form to Reels: Repurpose podcasts/YouTube into shorts with tools like Opus Clips and video.ai/QUSI; add subtitles, watermarks, and B-roll automatically.

• Real-life use cases: Building a Montessori-inspired at-home curriculum with AI; social growth via prompt memberships; audiobook/voiceover shortcuts.

• Ethics & permissions: Why media releases matter, platform consent prompts, and keeping your brand human and original while using AI.

🎟 New date announced: CEO Day — January 17 (12–4 PM) at Lenny Boy, Charlotte, with a post-event happy hour in the taproom. This is not a sit-and-listen conference—it's a work-on-your-business day. Learn from top experts, then sit down with them to apply it immediately. Bring your laptop, notebook, and active projects.

This week on Visionary Blueprint, Nichole, Kacey, and Chelsea get real about a tough call that turned into a blessing: postponing their September VIP Day. Despite doing everything “right” (press coverage, affiliates, speakers, pricing, and promotion), registrations weren’t matching expectations—then an email arrived two days before the event: the venue could no longer host.  What felt like a setback became undeniable proof: sometimes “not working” is protection.

Inside the episode:

• Rejection as redirection: how to interpret slow results without making it mean your offer or business is broken

• Intuition + action: the difference between feeling a “no” and actually moving on it in time to avoid a crisis

• Owner accountability: knowing when results lag because of execution vs. timing (and how to tell the difference)

• Risk management for events: why written agreements matter (even for trades), how to protect cash flow, vendors, and sponsors

• Mindset that scales: “Everything is always working out for me” as a decision-making filter—not magical thinking

• Personal proof story: Chelsea’s move to Charlotte and how creating her own opportunity changed everything

🎟 New date announced: CEO Day — January 17 (12–4 PM) at Lenny Boy, Charlotte, with a post-event happy hour in the taproom. This is not a sit-and-listen conference—it's a work-on-your-business day. Learn from top experts, then sit down with them to apply it immediately. Bring your laptop, notebook, and active projects.

In this episode of the Visionary Blueprint Podcast, Nichole, Kacey, and Chelsea break down exactly how to position yourself as an expert so you can get featured on stages, in magazines, on podcasts, and even on the news. Whether you’re looking to grow your credibility, book more speaking opportunities, or gain recognition as the go-to leader in your industry, this conversation will give you the tools to make it happen.

The hosts share practical steps for building authority, crafting a standout pitch, and creating visibility opportunities that align with your business goals. They also highlight how to leverage events, retreats, and collaborations to expand your reach, plus a sneak peek into where Visionary Blueprint will be speaking next.

If you’ve ever wondered how other entrepreneurs land media features and speaking gigs, this episode pulls back the curtain and shows you how to confidently claim your spot in the spotlight.

Don't forget to come check out the Empowered Podcasting Conference 2 in Charlotte, NC next weekend which the Visionary Blueprint ladies happen to be KEYNOTING!!!! :)   If you are in the podcast space at all, whether you're just getting started or you are a seasoned podcaster- you do not want to miss this!

In this week’s Visionary Blueprint Podcast, Chelsea Escaffi and Kacey Laird sit down with Jason Cercone — founder of Bombtrack Media and host of Let's Blow This Up — to uncover the strategies that transform podcasting from a casual content channel into a brand-building powerhouse.

Jason shares how entrepreneurs, creators, and business owners can leverage both hosting and guest appearances to expand their reach, build authority, and cultivate loyal audiences. From optimizing your podcast’s structure to crafting interview-worthy talking points, Jason walks us through the mindset and tactical shifts that lead to long-term podcast success.

We dive into:

• Why guest podcasting is one of the fastest ways to grow your brand and credibility.

• How to craft a memorable message that resonates with your audience and drives action.

• The dos and don’ts of landing high-quality podcast guest spots.

• How consistency and relationship-building impact your podcasting ROI.

• Tips for maximizing your podcast’s discoverability and shareability.

• Why local events like Empowered Podcasting (and Visionary Blueprint’s VIP Day!) are the perfect places to grow your network.

Whether you’re just starting out or looking to scale your show and revenue, Jason’s insights will give you the tools to stand out in the crowded podcast space — and connect with the right people who can help take your brand to the next level.

🎟 Don’t miss Jason as the MC for our VIP Day on September 20th and at Empowered Podcasting in Charlotte on September 26–27!

In this power-packed episode of The Visionary Blueprint Podcast, Chelsea Escaffi, Nichole Eaton, and Kacey Laird sit down with award-winning business growth strategist Allison Bridges — a franchise owner, podcast host, and founder of Experts Only Consulting. With over 15 years of experience helping small and medium-sized businesses scale into market leaders, Allison has generated over $3.2M in high-ticket sales in one year, driven $48.8M in revenue, and maintained an impressive 111% average annual growth rate.

Allison shares her journey of trusting intuition in business, the biggest mistakes entrepreneurs make when scaling, and how to harness AI and automation to streamline operations, maximize profits, and create true business freedom. We dive deep into future-focused frameworks, avoiding burnout, and building systems that work for you — not the other way around.

You’ll discover:

• Why ignoring your gut can cost you time and money

• How to strategically implement AI tools for efficiency and growth

• The mindset shift every entrepreneur needs for sustainable scaling

• Practical automation strategies that free you from daily chaos

• The key to building a business that runs without you

This episode is your VIP preview for our upcoming Visionary Blueprint VIP Day on September 20th — a high-impact event designed to help you grow and scale alongside other ambitious entrepreneurs. If you loved what Allison shared here, you won’t want to miss her live session!  New low price $150!!

In this episode of Visionary Blueprint, Chelsea and Nichole explore the real, behind-the-scenes side of scaling a business while leaning into the power of manifestation and mindset. From chaotic “be careful what you wish for” growth moments to unexpected opportunities that align perfectly with their goals, they share personal stories, client experiences, and the lessons learned along the way.

They break down why success doesn’t always look the way you expect, how to reframe challenges as part of your manifestation process, and why your belief in your product and purpose matters more than the metrics you see today. The conversation also unpacks why copying others kills authenticity, why following intuitive nudges matters, and how staying true to your unique energy makes scaling easier.

Plus — hear the behind-the-scenes journey of how Visionary Blueprint went from single-digit listeners to tens of thousands of downloads on the Radcast Network, all while keeping the focus on impact, connection, and community.

In this episode, we cover:

• Why manifestation in business is more than just positive thinking

• Reframing challenges as signs your growth is working

• How to scale with intention and the right energy

• Stories of unexpected manifestations and opportunities

• The importance of authenticity over trends

• Why belief and persistence are your most valuable business tools

• The evolution of Visionary Blueprint from small beginnings to network success

🎟 Reminder: VIP Day is September 20th at Coffey & Thompson Gallery, Charlotte — an intimate, hands-on day with branding, marketing, and sales experts. Bring your laptop, work on your business in real time, and walk away with a clear action plan before Q4. Tickets are $249, and affiliates earn $50 per ticket sold with their code. Links in the show notes!

Networking can be intimidating — especially if you’re walking into a room full of strangers. But for Kacey Johnson, founder of the Charlotte famous: Ladies Lifestyle Network, making women feel seen, supported, and inspired is second nature. In this week’s Visionary Blueprint episode, we explore how she’s cultivated one of the most welcoming and impactful networking communities for women in Charlotte and beyond, including 15 cities accross the US!

Kacey shares how her events consistently draw women at every stage of the entrepreneurial journey — from those still dreaming about starting a business, to established owners looking to expand their network, to women attending their very first event completely solo. She reveals the intentional touches and thoughtful planning that ensure every guest leaves feeling connected, empowered, and motivated to take action.

We dive into the power of connection for business growth, especially in tight-knit communities like Charlotte, and how strategic networking can lead to unexpected opportunities, collaborations, and friendships. Plus, Kacey opens up about her favorite conversation starters for breaking the ice, sparking genuine dialogue, and helping attendees feel right at home.

Whether you’re a seasoned networker or just thinking about dipping your toes in, this episode is packed with actionable tips, real-world examples, and inspiration to help you turn networking into one of your business’s greatest growth tools.

Dont miss our biggest event of the year: the Visionary Blueprint VIP Day!!

Running your own business isn’t for the faint of heart — and sometimes, you need more than networking and inspiration. You need clarity, strategy, and direct access to the experts who can help you level up fast.

In this episode of Visionary Blueprint, hosts Chelsea Escaffi and Kacey Johnson give you an insider’s look at the upcoming Visionary Blueprint VIP Day happening September 20th, 2025, in Charlotte, NC. This one-day, high-impact business deep dive is designed to help women entrepreneurs refine their brand, rewire their mindset, and reignite their growth strategy — before the holiday season hits.

You’ll hear about:

• The inspiration behind creating an event where attendees get one-on-one time with branding, sales, and marketing experts.

• Highlights from last week’s sales masterclass with Fernando Escaffi that left attendees ready to take action.

• Why September’s event is different from anything else — this isn’t passive learning, it’s roll-up-your-sleeves, real-time work on your business.

• The powerhouse speaker lineup including:

  • Allison Bridges – Business Growth Strategist & AI Automation Expert

  • Belle Rape – Brand Strategy & Storytelling with AI Magic

  • Deevo Tindall – Authentic Brand Identity & Messaging Expert

  • Dr. Charryse Johnson – Psychotherapist & Mindset Strategist for Entrepreneurs

  • Kacey Johnson – Networking & Community Building Pro

• How the event will give you clarity on what’s working, what’s not, and exactly what to shift now to start seeing results.

Whether you’re feeling stuck in your current strategy, struggling with sales, or unsure how to position your brand, this episode will give you a taste of the transformation possible at Visionary Blueprint VIP Day.

In this episode of Rock Your Comeback, Nichole sits down with brand strategist and storytelling powerhouse Deevo Tindall to talk about what really makes a brand stick. Spoiler alert: it's not just a logo or color palette—it's psychology, emotion, and storytelling.

Whether you’re building a personal brand, rebranding a business, or trying to magnetize your audience online, this conversation will unlock the why behind what works. Devo shares:

• The psychology-backed strategies that help brands connect deeply and instantly
• Real-life brand stories—from major glow-ups to iconic campaigns that nailed it
• Why emotional resonance beats perfect aesthetics every time
• How to tell your story in a way that builds trust, authority, and attraction
• What to shift in your current brand if it’s falling flat
• 
  

If you’ve ever felt stuck trying to stand out online or confused about how to make your brand feel like you, this episode is a masterclass in branding with soul, strategy, and science. ✨

📌 Perfect for coaches, creatives, content creators, and entrepreneurs ready to step into their full brand power.

🎧 Tune in and learn how to build a brand that people don't just notice—but remember.

Get signed up for Sell with Confidence: A Masterclass For Women Who Hate Selling:

In this special episode, your favorite trio—Kacey, Nichole, and Chelsea—recap the Branding, Bonding & Botox event in Charlotte, NC. Whether you're already in business or just dreaming of starting one, this episode delivers major takeaways from a day filled with strategy and self-care. We’re breaking down what made the event unforgettable, the surprises that moved the room, and how you can apply these branding lessons in your own entrepreneurial journey.

Meet the Panel:

Charisse Holliday of LookLove

Macie Mincey is the co-founder of Mom Juice Wine, a bold and playful wine brand made by moms, for moms—and everyone who needs a glass at the end of a chaotic day. With placements in Target, Delta Airlines, and more, Macie’s no-BS approach to branding breaks all the "rules" in the best way possible.

In this episode, Macie Mincey—co-founder of Mom Juice Wine—opens up about how she helped turn a cheeky brand concept into a full-blown retail success, landing on the shelves of Target and even in Delta Airlines. She shares how staying unapologetically bold, tapping into real-life mom moments, and refusing to water down their identity helped Mom Juice stand out in a saturated wine market. We talk about the importance of branding that makes people feel something, how to balance edgy visuals with commercial appeal, and why being “too polished too early” can backfire. Macie also dives into the realities of launching a product-based business as a mom and creative, how to find investors for your big idea, the pros and cons of white labeling vs. making your own product PLUS how and when to prepare to sell your company to investors.

This episode is PACKED with legitimate business strategies from a genuine success story who knows how to build a brand!

🔗 Connect with Macie & Mom Juice:

In this inspiring episode of Visionary Blueprint, Nichole Eaton sits down with the magnetic Charisse Holliday, co-founder of Look Love, a full-service beauty brand based in Charlotte, NC. Known for her radiant energy and game-changing approach to branding, Charisse shares how she built a beauty empire rooted in authenticity, connection, and creativity.

They dive into:

• The origin story behind Look Love
• What it takes to build a magnetic brand presence
• How energy and intention translate into real business growth
• Why community matters more than ever in the beauty industry

Charisse also talks about her upcoming appearance at the Branding, Bonding & Botox event hosted by Visionary Blueprint on June 18th in Charlotte, NC — and why you’ll want to meet her in person!

If you're an entrepreneur, brand-builder, or beauty industry pro, this episode will leave you feeling inspired, aligned, and ready to elevate your own vision.

📌 Connect with Charisse:

In this powerful episode of Visionary Blueprint, hosts Kacey Johnson and Chelsea Escaffi sit down with expert brand strategist and image consultant Belle Rape of Blueprint by Belle. Nicole is off hosting a live event, but the conversation doesn't miss a beat! Belle shares her expertise on developing a personal brand, building visual consistency, and showing up confidently in business.

Whether you're a female entrepreneur, coach, content creator, or corporate professional ready to elevate your brand presence, this episode is packed with tips, mindset shifts, and actionable takeaways to help you build a brand that aligns with your future vision.

🔥 What You’ll Learn in This Episode:

• What it really means to be intentional about your personal brand
• How visual identity affects client perception
• Belle's top advice for entrepreneurs building their brand from scratch
• Mistakes to avoid when positioning yourself as an expert
• The role of image consulting in business success

💡 Featured Guest:

Belle Rape is the founder of Blueprint by Belle, a full-service brand strategy and image consulting firm helping women entrepreneurs elevate their online and in-person presence. From one-on-one coaching to custom brand identity work, Belle helps women show up as the CEO they aspire to be.

📌 Connect with Belle:

Episode Summary

In this unapologetically bold episode of Visionary Blueprint, Nichole and Chelsea share their unfiltered, unpopular opinions on entrepreneurship—the kinds of “hot takes” that challenge conventional business wisdom. From calling out hustle culture to breaking down the real truth about AI and ChatGPT, they explore how to build a business your way, even when it breaks the rules.

You'll hear honest discussions about:

• Why AI won’t replace you (but entrepreneurs who don’t adapt might get left behind)
• The danger of chasing trends over long-term strategy
• Letting go of “what everyone else is doing” to lead with your own vision
• Instagram follower count doesnt always equal success

Key Takeaways:

• Business success doesn’t have to follow a formula
• Not every tool (like ChatGPT) is a threat—it's about how you use it
• The best marketing strategy might be to stop following the crowd
• Real success comes from alignment, not algorithms

✨ Branding, Bonding, and Botox Mini-Series on June 18th from 6–8 PM at Bonded Charlotte

💉 Co-hosted with V/O Med Spa | 🎯 Featuring Cherise Holiday + surprise guest | 🎥 Free headshots by Vanessa Allen Photography

In this empowering episode of Visionary Blueprint, we sit down with Michelle Taylor, a powerhouse entrepreneur with over 15 years of experience in building brands and creating impactful communities. As the founder of Bonded Charlotte and Socially Bonded, Michelle shares her journey of entrepreneurship, pivoting through life’s biggest transitions, and what it really takes to foster authentic connection—both personally and professionally.

From walking away from her corporate career to coaching women through reinvention, Michelle opens up about the challenges, mindset shifts, and strategies that helped her build a purpose-driven business rooted in support and sisterhood.

🔑 Key Takeaways:

• How to embrace life transitions and reinvent yourself
• The power of building a supportive network of women
• Why personal growth and entrepreneurship go hand-in-hand
• The origin story behind Socially Bonded
• Real talk on balancing vulnerability and leadership

Are you ready to scale — or just stuck in hustle mode?

In this powerful episode of The Visionary Blueprint Podcast, Nichole, Chelsea, and Kacey break down the real truth about scaling a business in today’s world. Whether you're a solopreneur, building a large team, or somewhere in between — this is the clarity hit you’ve been craving.

You’ll learn:

• 🔥 Why you actually want to scale — and how to know if it's the right time
• ⚙️ What really works (and what wastes your time) when it comes to growth
• 👥 Why quality over quantity matters with your team — and how to hire with intention
• 🧠 How to scale without losing your soul or spark
• 💡 Creating systems, evergreen content, and clarifying your offers for sustainable success
• ✨ How to align your business with your energy and zone of genius
• 
  

This episode is for the woman who is done chasing the next strategy and is ready to scale from a place of power, purpose, and vision.