How Matty Rich is Transforming the Trading Card Hobby

SUMMARY

In this episode of the "Trading Cards and Collectibles Podcast," host Ryan Alford interviews Matty Rich, a respected trading card store owner and Topps dealer from South Carolina. They discuss Matty’s journey from online breaking to retail, the importance of creating a welcoming community for collectors—especially kids—and the evolving landscape of the hobby, including digital collectibles. Matty emphasizes treating every customer with respect and fostering positive experiences, while sharing insights on industry trends, challenges, and the enduring appeal of both physical and digital collecting.

TAKEAWAYS

• The appeal and nostalgia of collecting trading cards.
• Creating a welcoming and inclusive retail environment for collectors.
• The diversity of collectors across different demographics.
• The significance of Pokémon cards and their artistic value.
• The experience and memories associated with opening packs of cards.
• The concept and business model of "breaking" in the trading card industry.
• The challenges of sourcing products and maintaining inventory in retail.
• The contrast between physical and digital collectibles, including NFTs.
• The importance of community and personal connections in the trading card hobby.
• The long-term mindset and integrity required for success in the trading card business.

Trading Cards & Collectibles Podcast is your front-row seat to the stories, strategy, and live action across the entire collectibles universe as the home for the hobby on the Radcast Network. Cards, kicks, vintage, digital collectibles - if it has a story or a market, we cover it. Hosted by marketing disruptor and creator Ryan Alford, each episode blends real market news, on-air pack rips, honest product reviews, and conversations with athletes, investors, creators, and hobby influencers. We even take it live on eBay, selling what we pull so you can follow the journey from pack to purchase.

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