How Dugout Mugs Built a $55 Million Collectibles Brand (Kris Dehnert Interview)

SUMMARY

In this episode of the Trading Cards and Collectibles Podcast, host Ryan Alford sits down with Kris Dehnert, CEO of Dugout Mugs, to share the incredible story behind turning baseball bats into collectible mugs and building a multi-million-dollar memorabilia brand.

Kris dives into the origin of Dugout Mugs, how collaborations with MLB legends like Pete Rose and The Sandlot cast fueled growth, and the role of innovation, customization, and relationships in shaping a successful collectibles business.

The conversation also covers the current state of the sports card hobby, challenges of overproduction, and why authenticity and emotional connection drive lasting value. Kris also opens up about his personal collecting journey, the rise of corporate gifting, and his philosophy of designing a business aligned with purpose, community, and lifestyle.

Whether you’re a sports fan, memorabilia collector, or entrepreneur, this episode is packed with insights into building a collectibles brand that resonates with fans and culture.

Key Takeaways

• The origin story of Dugout Mugs and its growth into a $55M+ brand.
• Unique product lines: baseball bat mugs, coasters, openers, and memorabilia.
• Collaborations with MLB legends and limited-edition releases.
• The manufacturing process and commitment to North American production.
• Why relationships and networking are crucial in collectibles.
• The emotional and nostalgic value of collecting.
• Insights into the sports card hobby, overproduction risks, and market trends.
• Dugout Mugs’ future: corporate gifting, retail partnerships, and expansion.
• Kris’s personal collecting stories and memorabilia favorites.
• Building a business around values, lifestyle design, and authenticity.

Trading Cards & Collectibles Podcast is your front-row seat to the stories, strategy, and live action across the entire collectibles universe as the home for the hobby on the Radcast Network. Cards, kicks, vintage, digital collectibles - if it has a story or a market, we cover it. Hosted by marketing disruptor and creator Ryan Alford, each episode blends real market news, on-air pack rips, honest product reviews, and conversations with athletes, investors, creators, and hobby influencers. We even take it live on eBay, selling what we pull so you can follow the journey from pack to purchase.

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