Published on Apr 17, 2025, 10:00:00 AM
Total time: 00:58:03
Show Notes:
Coach Bill Courtney is not just the man behind an $80M company, bestselling book, and an Oscar-winning film. He’s a living example of what it means to lead with humility, heart, and service. In this deeply moving and power-packed conversation, Rudi sits down with Coach Bill to talk about what true leadership looks like—starting at home, expanding into our communities, and rejecting the divisive noise of modern culture.
From growing up in trauma to transforming a failing football program in inner-city Memphis, Coach Bill shares how servant leadership can radically change lives. Tune in to hear the story behind Undefeated, his transformative work with Manassas High School, the importance of prayer and family values, and why it’s time to reclaim our country’s narrative—one “normal” person at a time.
In this episode, you’ll learn:
💬 Key Quotes
“You can be an amazing servant leader without ever leaving your house.” – Coach Bill Courtney
“If you’re motivated by your own exaltation, people will see right through you.” – Coach Bill Courtney
“As long as there's breath in your lungs, there is no finish line.” – Coach Bill Courtney
“Your life is not about you. It's about how you turn around and serve others through what you've learned.” – Rudi Riekstins
Resources & Links:
Chapters:
[00:00] Welcome + Meet Coach Bill Courtney
[02:55] From Trauma to Purpose
[07:36] Coaching at Manassas: A Turning Point
[13:54] The “Turkey Person” Moment
[22:13] Servant Leadership at Home
[28:25] Faith, Prayer, and Relationships
[31:25] Divine Nudges + Purposeful Paths
[34:37] What’s Missing in Leadership Today
[40:06] Taking Back the Narrative
[44:20] Why Normal People Will Save the World
[46:58] An Army of Normal Folks Podcast
[53:47] Final Words: Lead with Service
Life isn't happening to you, it's happening FOR you. How you perceive the experiences in your life will shape your reality. Join Rudi and Anniston as they, and special guests, share powerful stories and tools that will guide you into living a life of freedom, abundance, and happiness.