Theresa Depasquale - CEO at Capture Social Group LLC | 10x Your Social Media Engagement

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➡️ About The Guest
 

Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.

By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience.

➡️ Show Links

https://www.instagram.com/theresadepasquale/

https://www.linkedin.com/in/theresadepasquale/

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/  

Butcherbox - https://butcherbox.com/success (Code: success)

Justin Wine - https://justinwine.com/ (Code: success)

My First Million Podcast - https://www.youtube.com/@MyFirstMillionPod/

DeleteMe — https://joindeleteme.com/success (Code: success) 

NetSuite — https://netsuite.com/scottclary/

Factor — https://factormeals.com/successpod50 (Code: successpod50)

HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)

Munch— https://www.getmunch.com/ (Code: success)

ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Introduction

02:25 - Origin Story: Meet Theresa Thepasquale

06:40 - Standing Out in Social Media Marketing

11:48 - Persuading Business Leaders

15:00 - The Power of Personal Branding

21:06 - Old vs. New Social Media

23:28 - Influencers vs. Experts

29:45 - Sponsor: My First Million Podcast

30:18 - Cracking the TikTok Code

31:27 - Instagram Insights

34:00 - The Value of Authentic Content

36:45 - TikTok and Data Privacy

37:39 - Exploring the Metaverse

39:08 - Paid Badges on Twitter and Instagram

40:26 - Top Instagram Features

43:56 - AI in Content Creation

45:10 - Fitness-Inspired Habits

54:25 - Benefits of Meditation

1:00:14 - Connecting with Theresa Online

1:00:42 - Defining Success with Theresa

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.