Peter Taunton - Founder of Snap Fitness | Building a $200M Fitness Empire

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Peter Taunton is a seasoned entrepreneur and business strategist best known for founding Snap Fitness, which he grew into a global franchise with over 6,000 locations in 28+ countries before leading its $200 million exit. With over 30 years of experience in franchising, scaling, and brand building, he has successfully expanded multiple fitness and wellness brands, including 9Round, YogaFit, and Farrell’s eXtreme Bodyshaping. A bestselling author of Impossible Hill, Peter now mentors entrepreneurs, invests in high-growth ventures, and speaks globally on leadership, business growth, and resilience.
 

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➡️ Talking Points

00:00 - Intro

02:19 - The Moment Peter Knew Fitness Was His Future

11:38 - Top-Down vs. Collaborative Leadership

16:58 - Turning a Failing Business Into a Success

21:44 - When Peter Saw the Bigger Picture

35:15 - Mastering Risk in Entrepreneurship

43:07 - Sponsor Break

45:59 - Structuring Your Entrepreneurial Exit

1:00:54 - Passion vs. Industry: What Matters More?

1:17:00 - Hiring & Retaining A+ Talent

1:23:53 - Sponsor Break

1:27:50 - The Right Mindset Before Starting a Business

1:34:10 - The Power of Mentorship

1:39:30 - Real vs. Unrealistic Reasons to Be an Entrepreneur

1:46:13 - Teaching Kids a Healthy Money Mindset

1:50:20 - Can Money Really Buy Happiness?

1:57:30 - What’s Next for Peter Taunton?

2:02:04 - Growth & Scaling Strategies

2:06:05 - Peter’s Most Important Life Lesson

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.