Lindsay McCormick - Founder and CEO of Bite | Building Mission-Driven Companies

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➡️ About The Guest

Lindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.

Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.
 

➡️ Show Links

https://www.instagram.com/heylindsaymc/

https://twitter.com/lindsaymc/

https://www.linkedin.com/in/lindsay-mccormick-39188521/

➡️ Podcast Sponsors

HUBSPOT — https://hubspot.com/  

MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/

MASTERWORKS — https://masterworks.art/successstory (Early Access)

SHOPIFY — https://shopify.com/successstory/

NETSUITE — https://netsuite.com/scottclary/

FACTOR — https://factormeals.com/successpod50 (Code: successpod50)

BLINKIST — https://blinkist.com/clary

MUNCH— https://www.getmunch.com/ (Code: Success)

ZBIOTICS — https://zbiotics.com/success (Code: success)

HELLOFRESH — https://hellofresh.com/50successpod (Code: 50successpod)

➡️ Talking Points

00:00 - Intro

03:10 - Lindsay McCormick's Origin Story

07:29 - First Side Hustle Iteration

13:00 - Realizing Product Viability

18:50 - Scaling Amid Influx of Orders

26:05 - Shark Tank Offers & Fundraising Views

34:13 - Sponsor: My First Million Podcast

35:23 - Sustainability in Product Launch

40:50 - Prioritizing Sustainability in Business

44:11 - Expanding Beyond Key Product

48:20 - Launching New Products Seamlessly

50:58 - Secrets to New Product Success

53:38 - Lessons for Changing Customer Habits

57:15 - Advice on Building a CPG Brand

58:12 - Lindsay's Closing Thoughts

1:00:00 - Connecting with Lindsay Online

1:00:21 - Lindsay's Definition of Success

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.