Success Story with Scott D. Clary
Lessons - Why Paid Advertising Doesn’t Work | Swish Goswami - CEO and Founder of TruFan
Published on Jul 15, 2024, 7:26:06 AM
Total time: 00:09:33
Success Story with Scott D. Clary
Published on Jul 15, 2024, 7:26:06 AM
Total time: 00:09:33
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In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.
Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.
Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.
Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/ZlkzafD4cJ4
Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.