Success Story with Scott D. Clary
Published on Dec 29, 2024, 10:11:17 PM
Total time: 00:16:38
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In this "Lessons" episode, Dr. Mark Goulston, a renowned communication expert, international keynote speaker, and author, shares transformative insights into mastering the art of effective communication. Drawing on his diverse experiences, including training hostage negotiators, Dr. Goulston explains how to truly connect with audiences, whether you're pitching to investors, leading teams, or building personal relationships.
The Power of Compelling and Convincing Communication: Dr. Goulston emphasizes the importance of being compelling to open minds before attempting to convince others of your ideas. He explains how passion can sometimes cloud judgment, leading people to push too hard without first establishing trust and understanding.
Understanding What Your Audience Truly Wants: Through engaging anecdotes, Dr. Goulston reveals how to decode the unspoken needs of your audience. Whether facing investors seeking unicorns or readers looking for insight, understanding and addressing their deeper desires is key to success.
Generosity and Connection in Communication: Dr. Goulston shares his method of building trust and rapport by focusing on others’ success. From offering introductions without expecting anything in return to crafting interviews that highlight others' achievements, his approach demonstrates how generosity can create lasting, meaningful connections.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/P_1AXjzfv5I
Spotify: https://open.spotify.com/episode/63G61dvPNUnle5O3kcCOya?si=315e45fcc3b64d35
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.