Lessons - What Happens When CEOs Stop Chasing Revenue ($100M Founder) | Melissa Urban - CEO of Whole30

Success Story with Scott D. Clary

Lessons - What Happens When CEOs Stop Chasing Revenue ($100M Founder) | Melissa Urban - CEO of Whole30

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Published on Nov 10, 2025, 4:12:13 AM
Total time: 00:13:07

Episode Description

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In this "Lessons" episode, Melissa Urban, CEO and co-founder of Whole30, explores what happens when leaders stop chasing revenue and start building from purpose. She shares how genuine human connection can transform leadership, why comparing yourself to competitors limits growth, and how self-awareness builds trust across teams. Melissa also discusses how loyalty and integrity shape her hiring philosophy, and why community—not profit—has always been at the center of Whole30’s success. Through her reflections, she reveals how stepping back, staying grounded, and leading with empathy can help founders create brands that truly endure.

 

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/ndKRBXk9-jw 

Apple: https://podcasts.apple.com/us/podcast/melissa-urban-co-founder-ceo-of-the-whole30/id1484783544 

Spotify: https://open.spotify.com/episode/7hqwTNunf5E3VV44gRoVg5 

 

➡️ Watch the Podcast on YouTube

https://www.youtube.com/c/scottdclary 

 

More about Success Story with Scott D. Clary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.