Lessons - Understanding the Human Component of Sales | David Priemer - Cerebral Selling Founder (Bestselling Author)

Success Story with Scott D. Clary

Lessons - Understanding the Human Component of Sales | David Priemer - Cerebral Selling Founder (Bestselling Author)

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Published on Oct 6, 2025, 1:59:44 AM
Total time: 00:09:37

Episode Description

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In this "Lessons" episode, David Priemer, founder of Cerebral Selling and bestselling author, breaks down the science of selling through a deeply human lens. He explains why authentic communication and emotional intelligence outperform rigid scripts and formulaic sales strategies. Learn how credibility-driven language builds trust, how to use empathy and tone to elevate every conversation, and why the most powerful sales tactics are rooted in understanding—not persuasion. Priemer also reveals how discovery, objection handling, and negotiation can become authentic exchanges when approached with curiosity, conviction, and connection.

 

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/9lexv5PtFkY 

Apple: https://podcasts.apple.com/us/podcast/david-priemer-ceo-of-cerebral-selling-how-to-sell/id1484783544 

Spotify: https://open.spotify.com/episode/6QxwD7CL7lxCK5At8DK638  

 

➡️ Watch the Podcast on YouTube

https://www.youtube.com/c/scottdclary 

 

More about Success Story with Scott D. Clary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.