Success Story with Scott D. Clary
Lessons - The Blue Ocean Strategy | Renée Mauborgne - Co-Director of INSEAD
Published on Nov 21, 2024, 3:11:00 AM
Total time: 00:11:02
Success Story with Scott D. Clary
Published on Nov 21, 2024, 3:11:00 AM
Total time: 00:11:02
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In this "Lessons" episode, Renée Mauborgne, Co-Director of the INSEAD Blue Ocean Strategy Institute, explores how businesses can innovate without resorting to disruption. She explains the concept of non-disruptive opportunities and shares strategies for fostering a forward-thinking mindset within legacy organizations.
The Concept of Non-Disruptive Innovation: Renée introduces the idea of finding growth opportunities outside the zero-sum game of disruption, highlighting how this approach allows companies to innovate without displacing existing industries or creating fear within their organizations.
Balancing Competition and Creativity: She emphasizes the importance of addressing both short-term competitive pressures and long-term creative strategies, urging leaders to open discussions on how non-disruptive opportunities can coexist with traditional competition.
Moving Beyond Zero-Sum Thinking: Renée challenges the limitations of the zero-sum mindset derived from military strategy, advocating for a positive-sum approach where growth is driven by imagination rather than competition.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/5ugT27W_FEM
Spotify: https://open.spotify.com/episode/0EneHLCK139pbcraT6A9Dv?si=bf45527aaa604543
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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.