Success Story with Scott D. Clary
Published on Oct 5, 2024, 2:46:25 AM
Total time: 00:12:01
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In this "Lessons" episode, David Ciccarelli, CEO & Founder of Voices.com, shares his experience in scaling a marketplace, addressing early challenges and strategies that drove long-term success. He dives deep into overcoming the classic "chicken and egg" problem of balancing supply and demand while highlighting the importance of founder-driven outreach.
Overcoming the Chicken and Egg Problem: David explains how he and his co-founder tackled the critical issue of building both supply (talent) and demand (clients) for their marketplace. They took a balanced approach—David focused on cold-calling clients, while his co-founder built relationships with talent—creating a foundation for sustainable growth.
Founder-Driven Outreach: David emphasizes the impact of personal outreach, particularly in the early stages. He shares the importance of making those initial, unscalable moves—like cold-calling 10,000 potential clients over five years—before transitioning to more scalable methods, such as online advertising.
Do Only What You Can Do: A key lesson David shares is for founders to focus on tasks that only they can accomplish. Whether it’s leading the vision, training new employees, or engaging investors, founders should prioritize their unique value to the business and let others handle tasks that can be delegated.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/4C0y2Oho5mk
Spotify: https://open.spotify.com/episode/64iCtTb3UGm6JneBNC0zMo?si=e717aa06e1fb437b
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.