Lessons - Marketing a Presidential Campaign | Andrew Frawley, Presidential Candidate CMO

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In this "Lessons" episode, we explore marketing insights for unknown brands looking to break through, with Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign. As one of the earliest members of Yang's team, Andrew helped build the marketing operation from just himself to over a dozen staffers, pioneering tactics like the popular MATH hat and helping grow Yang's online following exponentially.

Do You Have Credibility?: We discuss how critical starting credibility is across all marketing channels and tactics.

The Power of Community: Andrew highlights how building a community creates needed credibility for no-name brands.

Testing Different Strategies: We look at Andrew's use of both old school and new school marketing tactics on the campaign.

Exploiting What Works: Andrew sees the importance of testing channels and then pouring resources into what shows traction.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/itAbaDoPSwM

Apple: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544

Spotify: https://open.spotify.com/episode/5CGQxLel73NkGO3D6nlGWW

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.