Success Story with Scott D. Clary
Lessons - Making a Strong Personal Brand | Joe De Sena - Founder and CEO of Spartan
Published on Mar 16, 2024, 3:50:34 PM
Total time: 00:05:09
Success Story with Scott D. Clary
Published on Mar 16, 2024, 3:50:34 PM
Total time: 00:05:09
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, Joe De Sena, the inspirational founder and CEO of Spartan, dives deep into the strategic use of personal branding to not only build a loyal following but also navigate immense business challenges. De Sena shares his experience growing Spartan into a global phenomenon and the roadblocks he faced during the pandemic. Learn how he leveraged content creation and social media to overcome adversity and emerge stronger.
Content Consistency is Key: De Sena emphasizes the importance of creating consistent content, recommending a strategy to create every single day and stay top of mind with your audience.
Learn & Connect Through Podcasts: De Sena highlights podcasts as a learning tool for refining your ideas and fostering connections with your audience.
Pandemic's Impact on Spartan: Spartan faced a brutal blow during the pandemic as lockdowns forced race cancellations and significant customer refunds. While still recovering, Spartan is emerging stronger with De Sena's resilience and brand-building efforts playing a key role.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/jByyHRNz7jo?si=9BZRZH44N1HwAUOD
Spotify: https://open.spotify.com/episode/1BtMY9Qq5U9XHBMEU3aAA8?si=on0tGwpWSaCPneQh4adMnA
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.