Success Story with Scott D. Clary
Lessons - How to Generate Leads For Anything | Sophie Watts - Global Media Executive
Published on Mar 22, 2024, 1:30:15 AM
Total time: 00:05:17
Success Story with Scott D. Clary
Published on Mar 22, 2024, 1:30:15 AM
Total time: 00:05:17
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, Sophie Watts, a Global Media Executive, dismantles traditional marketing and unveils the cutting-edge strategies of the Web3 revolution. Discover data-driven approaches, community-building secrets, and how Sophie crafts powerful marketing campaigns.
From Billboards to Bullseyes: Sophie exposes the flaws of million-dollar billboards and reveals how Web3 uses data for laser-focused marketing, prioritizing fan-first creative through "reverse engineering" projects.
Community - The New Powerhouse: Discord, Twitter Spaces, and organic community management with specialist interactions are key to Web3 marketing success.
Authenticity Over Budget: Organic social media advertising trumps traditional marketing. Learn how "Atomic Networks" allow for targeted marketing with minimal spending in Web3.
Marketing 101: Core marketing principles of audience understanding and authentic communication remain vital while prioritizing audience needs over ego-driven marketing is key.
The Future - Disruption or Evolution?: Sophie shares her perspective on the potential disruption of traditional marketing agencies in Web3 and her journey as a media trailblazer.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/mztJTPjBFPw?si=hxf4-EbEH3DUfyvW
Spotify: https://open.spotify.com/episode/75k2fttLmRV1cuqlfPeR1p?si=1fe8dbfb2c6b4bd4
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.