Success Story with Scott D. Clary
Published on Jul 31, 2023, 6:02:50 PM
Total time: 00:20:15
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In this episode of "Success Story: Lessons," we had an insightful exchange with best selling author, speaker and prolific sales trainer Oren Klaff about controlling the sales conversation. Oren offered unique perspective on establishing authority by demonstrating expertise around the buyer's specific problems.
Our conversation explored how sellers often relinquish control by trying too hard to appease buyers. Oren stressed leading buyers through well-structured discussions focused on relevant solutions. He encouraged setting clear parameters early on, then giving autonomy back to buyers once the "sandbox" is established.
Some other things we discussed were how to establish peer status right away, conveying deep technical knowledge to build certainty, and positioning ideas as familiar rather than radically new. Oren believes sales success comes not from pressuring purchases, but guiding buyers to see you as a trusted problem-solver. His candid advice shows how to steer conversations to build authentic relationships.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/Y3VO7LbNurk
Podcast: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544?i=1000479002510
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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.