Lessons - How I Built a Cult Following | Yosef Martin - BoxyCharm CEO

Success Story with Scott D. Clary

Lessons - How I Built a Cult Following | Yosef Martin - BoxyCharm CEO

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Published on Dec 5, 2025, 1:48:07 AM
Total time: 00:10:53

Episode Description

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In this "Lessons" episode, Yosef Martin—CEO of BoxyCharm—breaks down how he built one of the most passionate, cult-like communities in the subscription industry. He explains the mechanics behind engineered virality, from activating loyal users at precise moments to leveraging algorithmic spikes for massive organic reach. Yosef also highlights why staying close to consumer feedback, reducing churn, and avoiding bloated internal processes give founders a strategic edge. His insights reveal how product obsession, trend awareness, and intentional community design can create momentum that competitors simply can’t replicate.

 

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/RRBkTIY0pHg 

Apple: https://podcasts.apple.com/us/podcast/yosef-martin-founder-of-boxycharm-from-zero-to-%24500m/id1484783544 

Spotify: https://open.spotify.com/episode/6vx7VOT7YhgXTlkZf7AMsu 

 

➡️ Watch the Podcast on YouTube

https://www.youtube.com/c/scottdclary 

 

More about Success Story with Scott D. Clary

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.