Success Story with Scott D. Clary
Lessons - How Content Creators Can Maximize Their Value | Gigi Robinson - Full-Time Content Creator
Published on Aug 22, 2024, 9:46:51 AM
Total time: 00:12:59
Success Story with Scott D. Clary
Published on Aug 22, 2024, 9:46:51 AM
Total time: 00:12:59
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, we explore the journey of Gigi Robinson, a full-time content creator, as she shares insights on negotiating brand deals, establishing a strong personal brand, and managing the demands of the content creation industry.
Negotiation Tactics: Gigi emphasizes the importance of knowing your worth when negotiating with brands. She advises creators to be upfront about their rates and not settle for low offers. By understanding usage rights, exclusivity clauses, and whitelisting, creators can ensure they are fairly compensated for their work.
PR and Visibility: Gigi shares strategies for gaining PR coverage, which can validate a creator's influence. She recommends starting by connecting with journalists in your industry, leveraging platforms like Help a Reporter Out (HARO), and eventually considering paid PR services as your brand grows.
Mindset and Self-Care: Gigi highlights the importance of maintaining a healthy mindset and prioritizing self-care to succeed in the content creation space. She shares her personal journey of overcoming challenges and stresses the need to align your business goals with your mental and physical well-being.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/dhsbLTbMYFY
Spotify: https://open.spotify.com/episode/41CpBiD4wVFeAHdk8pQ2zY?si=4f6b3b00f0eb410f
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.