Success Story with Scott D. Clary
Lessons - Building Reebok & LuLulemon | Bob Meers - Ex-CEO at Reebok & LuLulemon
Published on Nov 21, 2024, 3:06:00 AM
Total time: 00:10:44
Success Story with Scott D. Clary
Published on Nov 21, 2024, 3:06:00 AM
Total time: 00:10:44
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In this "Lessons" episode, Bob Meers, former CEO of Reebok and Lululemon, delves into the strategies behind building iconic brands that stand the test of time. He shares his experience in aligning business goals with sustainability, driving innovation, and maintaining premium pricing in competitive markets.
Sustainability as a Business Imperative: Bob discusses how businesses can seamlessly integrate sustainability into their models, making it a core value rather than a superficial effort. He highlights the influence of Gen Z on consumer trends and the growing demand for sustainable solutions.
Overcoming Resistance to Change: Drawing on his tenure at Reebok and Lululemon, Bob explains why some companies resist innovation and how embracing change can be less costly in the long run. He recounts how innovation, such as the development of Reebok’s Pump shoe, can revitalize a brand and meet evolving consumer demands.
Building Brands That Command Premium Pricing: Bob shares insights into creating products that justify premium pricing, emphasizing the importance of influencing key market players and trendsetters. He outlines strategies for balancing cost, value, and scalability to ensure business success while maintaining high-quality standards.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/XnWBwU673XA
Spotify: https://open.spotify.com/episode/7j9SIhfTcG07LOaiRhxTL6?si=aaee740124f84d98
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.