Success Story with Scott D. Clary
Lessons - Building a Product-Led Growth Engine | Yoni Tserruya - CEO of Lusha
Published on Oct 5, 2024, 2:52:13 AM
Total time: 00:13:09
Success Story with Scott D. Clary
Published on Oct 5, 2024, 2:52:13 AM
Total time: 00:13:09
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In this "Lessons" episode, Yoni Tserruya, CEO of Lusha, delves into the concept of product-led growth and its transformative impact on B2B companies. He shares valuable insights on how self-service options can enhance customer acquisition and brand visibility while streamlining sales processes.
Understanding Product-Led Growth: Yoni explains the essence of product-led growth, emphasizing its significance in the B2B sector. He recounts Lusha's journey in adopting this strategy, which prioritizes allowing users to explore the product before engaging with sales teams.
Maximizing Customer Engagement: Yoni highlights the benefits of self-service options, revealing how they cater to modern consumer preferences. He stresses that today’s customers often prefer trying a product themselves before interacting with a sales representative, leading to improved user experiences and faster conversions.
Building Brand Awareness Through Product Value: Yoni discusses how the quality of Lusha's data and the simplicity of their sales approach differentiate them in a competitive landscape. He shares how providing users with easy access to their product fosters organic growth and enhances brand recognition.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/2zwEW0OE1yQ
Spotify: https://open.spotify.com/episode/2c3lX4RTaCfBQREray6ijG?si=af37c4c035874970
➡️ Watch the Podcast On Youtube
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.