Leo Pareja - CEO of eXp Realty (EXPI) | Ideas Mean Nothing Without Execution

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

Leo Pareja is a real estate entrepreneur and industry leader, currently serving as the CEO of eXp Realty (EXPI). He started his real estate career at 19 and quickly became one of the top agents in the U.S., selling nearly 4,000 homes. He later co-founded Washington Capital Partners, a major private lending firm, and Remine, a cutting-edge MLS platform. Pareja also played a key role in the National Association of Hispanic Real Estate Professionals (NAHREP), advocating for diversity in the industry.

In 2022, he joined eXp Realty’s leadership team and was appointed CEO in 2024, becoming the first Hispanic CEO of a major real estate brokerage. With a focus on innovation and technology, he continues to drive the company’s growth and redefine the real estate landscape.

➡️ Show Links

https://www.instagram.com/leopareja/     

https://twitter.com/leopareja/ 

https://www.linkedin.com/in/leopareja/ 

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Lingoda - https://try.lingoda.com/successstory (Code: scott25)

Vanta - https://www.vanta.com/scott 

Federated Computer - https://www.federated.computer 

Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)

FreshBooks - https://www.freshbooks.com/pricing-offer/ 

Porkbun - https://porkbun.com

Bank On Yourself - https://www.bankonyourself.com/scott 

BambooHR - https://www.bamboohr.com/freedemo 

Stash - https://get.stash.com/successstory 

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

05:32 - The Moment That Made Leo an Entrepreneur

12:56 - Why Sales Gets a Bad Rap

19:04 - Riches Are in the Niches

30:56 - A Belief About Success That Radically Changed

35:50 - Leo’s Vision for Washington Capital & Remine

39:54 - Sponsor Break

42:34 - Turning Failure Into Fuel

48:40 - Common Entrepreneurial Mistakes

51:12 - Why Most Marketing Falls Flat

55:33 - What Makes eXp Different?

58:07 - Leo’s Toughest Challenges

1:08:09 - Mastering Real Estate: Focus on Your Strengths

1:16:34 - Sponsor Break

1:18:47 - How Entrepreneurship Shaped Leo as a CEO

1:23:43 - Leo’s Smartest Decision-Making Strategies

1:44:35 - AI Can’t Replace Experience

1:48:40 - Game-Changing Advice for Entrepreneurs

1:56:56 - What Success Really Means

2:00:15 - A Lesson for Leo’s Kids

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.