Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

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➡️ About The Guest

Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.

She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.

Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.

➡️ Show Links

https://www.instagram.com/laraacostar/  

https://x.com/Laraacostar/     

https://www.linkedin.com/in/laraacostar/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Hustle & Flowchart Podcast - https://hustleandflowchart.com/   

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Range Rover Sport - https://www.landroverusa.com/

CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/

SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)

NerdWallet - https://www.nerdwallet.com/learnmore

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Introduction

02:58 - Teen Immigrant’s Solo Move to London

06:20 - Lara’s First Taste of Entrepreneurship

14:14 - COVID: Lara’s Unexpected Opportunity

27:03 - Building Her LinkedIn Tribe

29:00 - Returning to School

30:34 - Is College Worth It?

34:05 - Sponsor: Hustle & Flowchart Podcast

34:47 - Why Lara Changed Her Mind on Education

45:41 - Accidental Entrepreneur, Intentional Success

50:35 - Career Lessons from Lara’s Journey

52:34 - Standing Out on LinkedIn

54:15 - Lara vs. Justin: LinkedIn Tactics

59:15 - Lara’s Top LinkedIn Tips

1:09:22 - Success Has No Timeline

1:14:19 - From 9-to-5 to Freedom

1:17:37 - Why Entrepreneurs Burn Out

1:19:55 - Why YouTube?

1:24:42 - Celebrating Recent Wins

1:29:56 - The ‘X Factor’ in Content Creation

1:34:05 - Balancing Workflow as a Creator

1:36:05 - Reforming Education with LinkedIn

1:46:56 - Lara’s Advice to Her Younger Self

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.