Joe De Sena - Founder and CEO of Spartan | The Spartan Mindset

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➡️ About The Guest

Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.

De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.

A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.

➡️ Show Links

https://www.instagram.com/realjoedesena/

https://twitter.com/realJoeDeSena/

https://www.linkedin.com/in/josephdesena/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

The Hustle Daily Show - https://www.thehustledaily.show

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction

02:18 - Military - A Must for Everyone?

05:34 - Fitness Decline in the US

11:40 - Joe's Fitness Journey

17:58 - Decade of Racing Insights

19:45 - Sponsor: The Hustle Daily Show

20:29 - Spartan Race Recruitment 

27:40 - Simplifying Health Goals 

35:35 - Building a Personal Brand

38:02 - Pandemic's Impact on Brand Building

40:44 - Evolving Through Challenges

42:22 - What’s Next for Joe De Sena?

44:15 - Advice to 20-Year-Old Self

44:31 - Connect with Joe Online

47:23 - Defining Success

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.