Success Story with Scott D. Clary
Published on Jul 16, 2025, 7:00:00 PM
Total time: 00:41:00
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Daniela Schrittenlocher is a multilingual marketing strategist, founder of ELAS Marketing, and the visionary behind GR Creator Studio—West Michigan’s first content house for the creator economy. With 15+ years of global experience, she’s helped brands from T‑Systems to Adobe turn content into culture and strategy into community. Equal parts operator and creative, Daniela blends short-form storytelling, social strategy, and intercultural insight to build brands that don’t just sell—they resonate.
➡️ Show Links
https://www.instagram.com/elasmarketingservices/
https://www.linkedin.com/in/danielaschrittenlocher/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)
iDigress Podcast - https://idigress.show
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
➡️ Talking Points
00:00 – Intro
01:22 – Ignore the Noise
02:19 – Why We Always Choose Easy
03:48 – Daniela’s Journey Begins
07:30 – Leaving Corporate Life
09:47 – Battling Imposter Syndrome
10:34 – What “Authenticity” Really Means
12:09 – What Makes Content Click
13:10 – Sponsor Break
15:07 – Balancing AI with Humanity
16:23 – Smart AI Strategies
18:07 – Beginner Creator Focus
22:28 – Mistakes AI Can Catch
23:16 – Lessons from Full-Time Creating
25:03 – Where to Spend Your Energy
26:24 – Sponsor Break
28:03 – Audience vs Income
29:06 – Social Media Myths
33:25 – Overcoming Camera Fear
34:36 – The Real Social Media Hack
36:40 – Promotion vs Value
37:22 – Future of the Creator Economy
38:31 – Advice for New Creators
40:15 – One Lesson for Her Kids
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.