Company CULTURE: Future-Proofing Your Startup Venture #scottsthoughts

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Today’s topic is one that rarely surfaces when discussing startups and ventures, and that is company culture: the idea that all members of a company must align with its core values and purpose in order to reach true success. In the corporate world of today, the definition of company culture has evolved to become one of the most important strategic assets a business can have. Culture is now understood to be a system of shared assumptions, values, and beliefs that dictate how employees behave both within and outside the company.

It’s not surprising then that company culture has become an essential ingredient in the success or failure of companies.

A strong company culture can help to attract and retain the best talent, inspire innovation, and build a sense of community and loyalty among employees. On the other hand, a weak or dysfunctional culture can lead to employee turnover, stagnation, and even disaster. Let's find out how to build one...purposefully.

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.