Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

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➡️ About The Guest

Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.

Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.

➡️ Show Links

https://www.instagram.com/cierarogers/  

https://twitter.com/iamcierarogers/  

https://www.linkedin.com/in/ciera-rogers-a2241225/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

My First Million Podcast - https://www.mfmpod.com  

The Growth Gear Podcast - https://www.growthgearpodcast.com

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Miro - https://miro.com/successpod

Porkbun - https://porkbun.com/successstory24

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro

01:49 - What’s an ‘Outsider’?

04:19 - Ciera’s Journey

06:37 - Embracing Entrepreneurship After Failures

13:06 - Birth of ‘BABES’

13:55 - Dangers of Overthinking

15:18 - Quit or Persist?

17:08 - Starting in a Competitive Market

19:53 - Instagram Business in 2024

23:12 - Capturing Attention

24:18 - Selling Confidence

25:22 - Attention-Grabbing Tips

28:35 - Professional Trauma

30:43 - Sponsor: My First Million Podcast

31:40 - Outsider Advantage

32:28 - Niche Domination

43:33 - Toxic Business Practices & Imposter Syndrome

48:21 - Managing Fight or Flight Responses

50:14 - Personal Branding & Book Plans

51:44 - Purpose of Ciera’s Book

56:21 - Connect with Ciera

56:29 - Advice to Younger Self

58:04 - Wisdom for Overcoming Adversity

59:00 - Defining Success

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.