Chris Smith - Co-Founder of Curaytor | The Conversion Code

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➡️ About The Guest
 

Chris Smith is the Co-Founder of Curaytor (an Inc. 500 fastest-growing business) and he was named top 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

➡️ Show Links

https://www.instagram.com/chris_smth/

https://twitter.com/chris_smth/

https://www.theconversioncode.com/

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/  

ButcherBox - https://butcherbox.com/success (Code: success)

Justin Wine - https://justinwine.com/ (Code: success)

Indeed - https://indeed.com/clary

The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/

DeleteMe — https://joindeleteme.com/success (Code: success) 

NetSuite — https://netsuite.com/scottclary/

Factor — https://factormeals.com/successpod50 (Code: successpod50)

HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)

Munch— https://www.getmunch.com/ (Code: success)

ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Meet Chris Smith

02:11 - Personal Branding for Conversion

08:20 - Choosing the Right Business

11:07 - Launching Your Startup Playbook

16:17 - Founder's Dilemma: Working with VCs

20:15 - Hiring the Right Team

26:05 - Crafting a Strong Company Culture

29:21 - The Power of Conversion: Optimizing Your Conversion Rate

32:20 - Sponsor: The Goal Digger Podcast

33:03 - The Code of Conversion

36:44 - Timeless Market Laws

42:57 - Quality vs. Sales for Small Businesses

46:34 - Building a Strong Online Brand

58:54 - Chris Smith's Conversion Formula

1:05:07 - Connect with Chris Online

1:05:58 - Defining Success with Chris Smith

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.