Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

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➡️ About The Guest

Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.

Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.

➡️ Show Links

https://www.instagram.com/brettberishceo/

https://www.linkedin.com/in/brett-berish-029963b6/

https://brettberish.com/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Hustle & Flowchart Podcast - https://hustleandflowchart.com/   

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

02:57 - Building a Business

05:00 - Standing Out from the Competition

08:40 - Early Entrepreneurial Passion

16:58 - Biggest Wins & Losses

19:05 - Modern Branding Strategies

22:39 - Navigating Cultural Shifts in Business

23:52 - Sell or Hold? Brett’s Take on Entrepreneurship

28:55 - Sponsor: Hustle & Flowchart Podcast

29:37 - The Secret to Entrepreneurial Success

30:54 - Tying Your Brand to Culture

33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard

36:18 - The Ace of Spades Story

47:10 - Brett’s Vision as an Entrepreneur

51:11 - Crafting Great Products

52:23 - Social Media & Brand Building

53:48 - Authenticity Through Social Media

55:51 - Branding with A-List Talent

57:38 - The Politics of Building a Brand

1:01:07 - Key Lessons from Brett’s Journey

1:02:50 - What "Self-Made" Means to Brett

1:17:50 - Advice for Brett’s Younger Self

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.