Brendan Kane - Social Media Expert | The Secret To Going Viral

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
Brendan Kane is a growth strategist, author, and digital marketing expert known for helping brands, influencers, and businesses scale their online presence. He has worked with major companies like MTV, Paramount Pictures, and Warner Bros., specializing in digital innovation and audience engagement. Kane is the author of One Million Followers and Hook Point, where he shares strategies for creating viral content and capturing attention in a crowded digital world. His expertise lies in leveraging data-driven strategies to drive rapid growth across social media platforms.

➡️ Show Links

https://www.instagram.com/brendankane/      

https://twitter.com/BrendanKane2/

https://www.linkedin.com/in/brendanjkane/

https://hookpoint.com/clary

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Lingoda - https://try.lingoda.com/successstory (Code: scott25)

Vanta - https://www.vanta.com/scott

Federated Computer - https://www.federated.computer

Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)

FreshBooks - https://www.freshbooks.com/pricing-offer/

Bank On Yourself - https://www.bankonyourself.com/scott

Stash - https://get.stash.com/successstory

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

05:30 - Cracking the Code of Virality

08:36 - Crafting Content That Hooks

13:04 - Viral vs. Successful—What’s the Difference?

20:08 - Sponsor Break

22:46 - Selling vs. Engaging—The Right Approach

28:00 - Are Podcasters Rushing In Too Soon?

31:30 - The Secret Formula for Virality

35:27 - Inside Brendan’s Playbook for Going Viral

50:05 - Sponsor Break

52:17 - Format Matters—Trends Don’t Define You

1:08:17 - A Life Lesson for the Next Generation

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.