Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK

➡️ About The Guest
 

Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.

Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. 

Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.

➡️ Show Links

https://www.instagram.com/betterforall_co/

https://betterforall.co/

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/  

ButcherBox - https://butcherbox.com/success (Code: success)

Justin Wine - https://justinwine.com/ (Code: success)

Indeed - https://indeed.com/clary

The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/

DeleteMe — https://joindeleteme.com/success (Code: success) 

NetSuite — https://netsuite.com/scottclary/

Factor — https://factormeals.com/successpod50 (Code: successpod50)

HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)

Munch— https://www.getmunch.com/ (Code: success)

ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Meet Bob Meers

01:13 - Evolving Values as a CEO

04:27 - CEOs vs. Entrepreneurs

06:51 - Riding Consumer Shifts

08:21 - Effective Sustainability in Business

11:17 - Barriers to Sustainability

14:55 - Creating Premium Sustainable Products

18:16 - Challenges in Sustainability

24:46 - Sponsor: The Goal Digger Podcast

25:29 - Taking a Sustainable Product to Market in 2023

28:03 - Commercializing Sustainable Products

33:15 - Future of 'Better for All'

34:15 - Changing Consumer Behavior

38:56 - CEO Mindset Shifts

44:06 - Connect with Bob Meers

45:04 - Advice to a Younger Self

45:34 - Defining Success with Bob Meers

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. To get more of the Success Story podcast, go to www.successstorypodcast.com.