B-Sides: Flavor, Sustainability & Profit with Yousuf Ahmed

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Yousuf Ahmed, founder of B-Sides, a sustainable snack brand. Yousuf shares his journey from Goldman Sachs to food entrepreneurship, focusing on upcycling food byproducts into tasty snacks. The discussion covers product development challenges, branding inspired by 80s/90s music, and strategies for scaling the business. Yousuf emphasizes balancing great taste with sustainability and profitability, highlighting the importance of authenticity and operational efficiency. The episode offers insights into building a purpose-driven brand and navigating the complexities of the modern snack industry.

TAKEAWAYS

• Transition from investment banking to food entrepreneurship
• Background in the music industry and its influence on career choices
• Concept of upcycling in the food industry and its sustainability benefits
• Challenges in product development using upcycled ingredients
• Importance of balancing taste and sustainability in consumer products
• Marketing strategies for authentic promotion of sustainable snacks
• Target audience for sustainable snack products and their preferences
• Omnichannel distribution strategy for reaching consumers
• Vertical integration in manufacturing to improve profit margins
• Insights on consumer awareness and cultural references in branding

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