Right About Now - Legendary Business Advice
Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids
Published on Jan 13, 2026, 10:00:00 AM
Total time: 00:17:08
Right About Now - Legendary Business Advice
Published on Jan 13, 2026, 10:00:00 AM
Total time: 00:17:08
Most businesses are obsessed with one question:
“How do I spend $1 to make $5?”
According to Jon Davids, that mindset is exactly what’s holding brands back.
In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels.
John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms.
Why paid ads alone are unsustainable long-term
The difference between building an audience and building a movement
How community connects content to commerce
Why “Minimum Viable Concept” beats “Minimum Viable Product”
How to own customer demand instead of renting it
What brands must do today to stay relevant in the next 10–20 years
If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing.
🎧 Listen now and discover your true marketing superpower.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.