Right About Now - Legendary Business Advice
Published on Jan 6, 2026, 10:00:00 AM
Total time: 00:16:54
Luxury isn’t accidental—it’s engineered.
On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands.
Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning.
This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to:
Stand out in hyper-competitive markets
Build premium brands with demand built in
Create exclusivity without paid advertising
Hire elite performers and avoid energy vampires
Why “riches in the niches” is more than a cliché
How luxury brands intentionally repel the wrong customers
The difference between good revenue and bad revenue
Why elite operators pick their competition carefully
How to build a brand that attracts the world’s best clients
Connect with Dr. Deepak Dugar
Instagram: Deepakdugarmd
Website: www.Scarlessnose.com
🎧 If you want to build something elite—not average—this episode is a must listen.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.