The Human Zone: Why AI Can't Replace Coaches | Mitch Matthews

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources:

Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media

SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Mitch Matthews, a keynote speaker and success coach. They discuss how to define personal success, overcome imposter syndrome (which Mitch reframes as "winner’s syndrome"), and the importance of teaching from one’s journey. Mitch shares practical coaching strategies, highlights the enduring value of human connection in coaching despite AI advancements, and offers advice for building a focused, profitable coaching business. The episode emphasizes authentic communication, dreaming big, and actionable steps for aspiring coaches and leaders to create meaningful impact in 2025 and beyond.

TAKEAWAYS

• Definition of success as a personal and unique concept for each individual.
• Overcoming imposter syndrome, reframed as "winner's syndrome."
• The importance of teaching from personal experiences rather than a perfected destination.
• Challenges faced by aspiring coaches and speakers, including self-doubt.
• The need for business training among coaches to build sustainable practices.
• The impact of artificial intelligence on the coaching profession and the irreplaceable value of human connection.
• Strategies for leveraging existing expertise to diversify income streams through coaching or speaking.
• The significance of value-based promotion over ego-based promotion in attracting clients.
• Communication strategies for enhancing understanding and accountability in team settings.
• Encouragement to dream bigger and think creatively, with a focus on tangible experiences rather than abstract dreams.

The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.

Business the way it really works. Real people. Real wins. Real screw-ups.

No MBA required. Just guts, hustle, and a sense of humor.

Subscribe, listen, and get Right About Now.

Because business isn’t broken—it’s just been boring & stale. Until now.