The Future of Sports Betting Marketing: AI, Brand Experience & Celebrity Ads | Casey Hurbis

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

On this episode of "Right About Now," host Ryan Alford interviews Casey Hurbis, CMO of BetMGM. Casey discusses the evolution of marketing, the pivotal role of AI in personalization, and the launch of BetMGM's "Make It Legendary" campaign featuring Jon Hamm. He shares insights on large-scale campaign production, the importance of data-driven strategies, and leveraging MGM Resorts' ecosystem for a unique player experience. The conversation highlights the challenges and creativity behind modern marketing, BetMGM's focus on engaging high-value customers, and the brand's ambition to stand out in a competitive market.

TAKEAWAYS

• Evolution of marketing over the past 20-30 years
• Impact of artificial intelligence (AI) on marketing and personalization
• Launch of BetMGM’s "Make It Legendary" campaign featuring Jon Hamm
• Challenges and excitement of managing large-scale brand campaigns
• Integration of data and AI in marketing strategies
• Importance of creativity in marketing despite data-driven approaches
• Strategic selection of brand ambassadors based on audience insights
• Leveraging MGM Resorts ecosystem for a unique player experience
• Focus on engaging and nurturing high-value customers
• Complexity and scale of modern marketing production efforts

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