Sawyer Hemsley - Cookie Crumbl: Organic Micro Influencing Using Instagram and TikTok

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Sawyer Hemsley, co-founder and COO of Crumbl Cookies. Sawyer shares Crumbl’s journey from a college side hustle to a tech-driven bakery empire with over 500 stores. The conversation covers their unique rotating menu, innovative marketing strategies, and in-house technology that powers seamless customer experiences. Sawyer also discusses the challenges of rapid growth, maintaining quality, and building a strong brand identity. The episode offers insights into entrepreneurship, brand building, and the power of combining tradition with innovation in the food industry.

TAKEAWAYS

• Origin story of Crumbl Cookies as a side hustle
• Development of a tech-driven bakery model
• Unique rotating menu of cookie flavors
• Rapid growth to over 500 stores in under four years
• Integration of custom-built technology for customer experience
• Importance of family recipes and customer feedback in product development
• Franchise model evolution and community-driven expansion
• Marketing strategies, including social media engagement and branding
• In-store experience and sensory elements of visiting Crumbl locations
• Challenges of entrepreneurship and maintaining brand consistency across locations

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Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

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