Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22

Welcome back to another weekly marketing and advertising news episode of The Radcast! 

Intro and Small Talk

• Ted Lasso now a character on FIFA soccer game
• Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials
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Social Media holidays

• Friday 23rd: First day of Fall, National Checkers day
• Saturday 24th: National Ghost hunting day
• Sunday 25th: National Lobster Day
• Monday 26th: National Pancake Day

Social Media News:

• YouTube Outlines New Monetization Program for Shorts Creators
• BeReal reportedly considers paid features in lieu of advertisements

Marketing News

• Retail media makes up 11% of global ad spend
• Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
• Mike’s Hard Lemonade pays consumers to take PTO
• NYT subway ads unlock Spelling Bee in purpose-driven campaign
• League of Legends enlists Lil Nas X for championship anthem

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