Podcasting’s Next Era: Chat Shows, Video Expansion & The New Advertising Landscape | Jeff Umbro

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources:

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SUMMARY

In this episode of Right About Now with Ryan Alford, Ryan interviews Jeff Umbro, founder and CEO of Pod Agglomerate, about the fast-changing podcast industry. They discuss the rise of programmatic advertising, the growing influence of video, and shifts in monetization and production. Jeff shares insights on audience growth, the challenges of podcast production, and the evolving business models shaping the medium. The conversation highlights the importance of adaptability and understanding audience needs, offering valuable advice for creators and businesses navigating the dynamic world of podcasting.

TAKEAWAYS

• Evolution of the podcast industry
• Rise of programmatic advertising in podcasting
• Impact of video content on podcasting
• Future of monetization and production in the podcast space
• Strategies for attracting new listeners versus retaining existing ones
• Challenges in podcast production and client management
• Origins and growth of Pod Agglomerate
• Transformation of the podcast ecosystem over the past decade
• Shift from narrative podcasts to conversational formats
• Importance of having a clear business model for podcast creators

The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.

Business the way it really works. Real people. Real wins. Real screw-ups.

No MBA required. Just guts, hustle, and a sense of humor.

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Because business isn’t broken—it’s just been boring & stale. Until now.