From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

Shownotes:

The New Media Playbook is HERE!

The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning.

In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy.

Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term.

This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy.

In This Episode:

• Why legacy sports media models are losing relevance

• How Josh Pate built trust through consistency and honesty

• The power of niche audiences in sports media

• Owning your audience vs renting attention

• Monetizing content through direct relationships

• What the future of sports media looks like

Connect with Josh Pate

• Josh Pate’s College Football Show on all major platforms

• X / Twitter: @JoshPateCFB

Instagram: Joshpatecfb

The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

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