Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees

In this episode of Weekly Business News, host Ryan Alford recaps the latest business news and trends. He celebrates the book launch of entrepreneurs Mike and Kass Lazerow, discusses the effectiveness of podcast advertising, and shares insights on Google’s new video AI, TikTok’s updated ad policies, Amazon Prime Day, and Starbucks’ revamped rewards program. Blending personal anecdotes with expert analysis, Ryan highlights shifts in marketing, technology, and consumer behavior, offering practical advice for businesses and listeners navigating today’s dynamic landscape.

TAKEAWAYS

• Celebration of entrepreneurial success and the release of a new book by Mike and Kass Lazerow.
• The effectiveness of podcast advertising as a marketing tool.
• Recent advancements in technology, including Google's new video AI.
• Changes in TikTok's advertising model and its implications for sellers.
• Anticipation for Amazon's Prime Day and critiques of its marketing tactics.
• Discussion on Starbucks' revamped loyalty rewards program and its impact on customer satisfaction.
• Personal anecdotes related to consumer behavior and loyalty programs.
• Insights into the trading card market and its potential for collectors.
• The evolving nature of currency and collectibles, particularly regarding the U.S. penny.
• The importance of adapting marketing strategies to current trends and consumer behavior.

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