AI Meets CMS: How WordPress Is Powering the Next Wave of Digital Marketing | Nick Gernertt

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Nick Gernert, CEO of WordPress VIP. They discuss WordPress’s evolution from a blogging tool to a leading enterprise CMS, emphasizing the importance of simplicity, openness, and empowering people over complex tech stacks. The conversation explores the integration of AI to enhance content creation and SEO, while stressing the value of owning digital channels rather than relying on external platforms. Nick shares insights on adapting WordPress for large organizations and the future of digital experiences in an AI-driven landscape.

TAKEAWAYS

• Evolution of WordPress from a blogging platform to a leading content management system (CMS).
• Challenges and strategies for transitioning WordPress into the enterprise space.
• Importance of simplicity in technology solutions for digital transformation.
• Role of artificial intelligence (AI) in content creation and SEO.
• Impact of AI on enhancing human creativity and productivity in content management.
• WordPress's open-source nature and its ecosystem of plugins and integrations.
• SEO best practices integrated into WordPress since its inception.
• Importance of building a strong owned digital presence versus relying on external platforms.
• Insights on the relationship between AI-generated content and website referral traffic.
• The significance of empowering organizations to own their content, data, and audience relationships.

The #1 Marketing & Business Show on Apple Podcasts

Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

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Because business isn’t broken—it’s just been boring & stale. Until now.