How 'gunfluencers' are changing the way firearms are advertised

The way in which Americans have purchased firearms, and how they’re advertised, has changed greatly over the years. But a recent study from Oregon State University sheds light on a new group helping target consumers: gun influencers. Aimee Huff and Michelle Barnhart are both associate professors at OSU’s College of Business. They both join us to discuss how gun culture has changed over the years and the role these influencers are playing. 

OPB's daily conversation covering news, politics, culture and the arts. Hosted By Dave Miller.