The Business of Influencing with Taren Denise

What does it really take to build a career as a content creator?

In this episode of Entrepreneurial Shades of Gray, Dani Dials and Chelsey Sayasane sit down with Taren Denise to talk about the business side of influencing. Taren shares how she went from starting as an intern at FOX10 to leaving her full time job to pursue content creation as a full time career.

The conversation explores the rise of micro influencing and why creators do not need millions of followers to build meaningful partnerships with brands. Taren explains how she approaches collaborations, tracks the impact of the content she creates, and negotiates her rates through a structured rate card. She also opens up about the strategy and work that happens behind the scenes that most people never see.

This episode offers an honest look at the creator economy and how digital platforms are opening new doors for entrepreneurs who are willing to treat their creativity like a business.

Entrepreneurial Shades of Gray, hosted by FOX10’s Chelsey Sayasane and Dani Dials, is where real conversations meet real stories of resilience, innovation, and growth. Each week, we uncover the journeys of entrepreneurs and business leaders navigating the gray areas of success. From local start-ups to larger powerhouses, our conversations aim to uncover the unfiltered realities behind building and leading a business. Whether you’re an aspiring entrepreneur or a seasoned leader, you’ll find inspiration, challenge, and connection in every episode.