Fitness, Identity & Entrepreneurship with Rita Nicole Wright

On this episode of Entrepreneurial Shades of Gray, we’re sitting down with someone who has personally impacted both hosts, not just professionally, but in real life. Rita‑Nicole Wright is the owner of Beyond Group Fitness, a powerhouse personal trainer, and the woman who trains both Dani Dials and Chelsey Sayasane. Rita built her gym from the ground up and has carved out a respected name in the fitness industry through discipline, authenticity, and care for her clients. She’s now stepping into an exciting new chapter through a partnership with The Land Sports Complex, expanding her impact on the local community.

In this conversation, Rita shares her personal fitness journey, including seasons where strength and confidence didn’t come easily, and the moment fitness shifted from something she did to something she felt truly called to. We dive into what it takes to become an entrepreneur in the wellness space, the challenges of opening and running a gym. We also explore her decision to partner with The Land, why this move makes sense now, and what clients and the community can expect next.

As we head into a new year, Rita offers grounded wisdom on why resolutions often fall apart, how to build sustainable habits, and why consistency matters more than perfection. This episode is an honest, encouraging look at strength and the gray areas entrepreneurs navigate while building something meaningful.

Entrepreneurial Shades of Gray, hosted by FOX10’s Chelsey Sayasane and Dani Dials, is where real conversations meet real stories of resilience, innovation, and growth. Each week, we uncover the journeys of entrepreneurs and business leaders navigating the gray areas of success. From local start-ups to larger powerhouses, our conversations aim to uncover the unfiltered realities behind building and leading a business. Whether you’re an aspiring entrepreneur or a seasoned leader, you’ll find inspiration, challenge, and connection in every episode.