Building Jelly-Smack From Concept to Market - Entrepreneurial Shades of Gray

Episode Description

A good idea is only the beginning. Figuring out how to turn it into an actual product and build a business around it is where the real learning begins.

In this episode of Entrepreneurial Shades of Gray, Dani Dials sits down with Jelly-Smack owner Stephen Smith to talk about the journey from identifying a need for sting relief to developing a product people could actually buy. Stephen shares what he learned about formulation, bottling and navigating federal regulations, along with some of the challenges that came with introducing something new to the market.

He also talks about growing Jelly-Smack through wholesale and online retail, building relationships with locally owned retailers and expanding the brand from the Southeast to the Caribbean. It’s a look at what happens between having a great idea and actually building the business to bring it to life.

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More about Entrepreneurial Shades of Gray

Entrepreneurial Shades of Gray, hosted by FOX10’s Chelsey Sayasane and Dani Dials, is where real conversations meet real stories of resilience, innovation, and growth. Each week, we uncover the journeys of entrepreneurs and business leaders navigating the gray areas of success. From local start-ups to larger powerhouses, our conversations aim to uncover the unfiltered realities behind building and leading a business. Whether you’re an aspiring entrepreneur or a seasoned leader, you’ll find inspiration, challenge, and connection in every episode.